Description:
- Develop and deliver integrated external communication plan that raise KPMG's profile and reputation in support of business objectives
- Understand the needs and interests of industry and key stakeholders to better inform communication and engagement strategy and organizational decisions
- Build proactive engagement plans and develop mutually beneficial relationships to elevate KMPG Calgary's profile with local industries, associations, community partnerships and media
- Establish/grow relationships with key media and influencers within the Calgary marketplace to raise the profile of KPMG subject matter experts and the firm's thought leadership, research and insights to drive strategic coverage
- Support/coach executive leaders in building/growing media profiles
- Leverage various research tools to build meaningful content aligned with business objectives
- Monitor news, economic, media and industry trends to deliver timely and strategic advice
- Monitor and manage the impact of communications, ensure consistent service delivery, identify areas to increased value, and bring forward creative solutions
- Collaborate and consult with marketing and communication colleagues across the business to identify areas to increase awareness of campaigns, and bring new ideas forward on how best to tell an impactful story
What you bring to the role
- A passion for news with the ability to identify important trends, alignment to our business priorities and identify creative new approaches
- Strong existing relationships with media and influencers
- Strategic thinking
- Clear communication of complex issues in a simplified manner to a variety of audiences
- Succinct writing style - you know how to get to the point quickly and deliver information in a compelling way
- Attention to detail and the ability to tackle tasks big and small
- Strong initiative, planning and execution skills
- Ability to work in a fast-paced environment to deliver high-quality work
- Ability to build and maintain relationships in a matrix environment
- Dedication and motivation to deliver high standards of client service