Senior Digital Strategist

Description:

Dentsu, a global leader in marketing and advertising, is seeking a Senior Digital Strategist for its Montreal office. This full-time, on-site position offers a unique opportunity to be at the forefront of digital transformation, helping renowned clients design and implement advanced, results-driven digital strategies.

As a Senior Digital Strategist, you will be a key contributor to developing and executing cutting-edge digital campaigns that not only meet but exceed client objectives. This position requires a strong understanding of the digital advertising ecosystem, data analysis tools, and market trends, as well as a collaborative mindset and bilingual communication skills.

You will be part of a high-performing team dedicated to creating meaningful brand-consumer relationships by delivering innovative solutions across digital channels. The role is ideal for an individual with deep expertise in media strategy and a passion for staying ahead in the ever-evolving digital landscape.

Key Responsibilities:

• Develop and recommend 360-degree digital strategies and campaigns tailored to client goals and market trends

• Propose and manage special digital projects, sponsorships, and explore emerging opportunities in the digital space

• Deliver high-impact presentations of strategic plans, reports, and campaign analyses to internal and external stakeholders

• Analyze customer data from platforms such as Facebook, Google Analytics, and CM, supported by external data tools like Comscore and eMarketer

• Train, mentor, and support junior team members by sharing knowledge, tools, and best practices in digital marketing

• Collaborate across departments and challenge internal and external stakeholders to optimize campaign effectiveness and apply new innovations

• Keep up with the latest digital trends and technologies to ensure campaigns remain forward-thinking and competitive

Required Qualifications:

• Minimum of 5 years of experience in digital advertising, with a proven background in media planning and campaign management

• Expertise in digital platforms, tracking tools, and performance analytics

• Fully bilingual (French and English), with strong written and verbal communication skills in both languages

• Excellent project management skills, with the ability to handle multiple projects simultaneously under tight deadlines

• Strong ability to synthesize complex data and explain results in a simple, effective manner

• Ability to thrive under pressure and deliver high-quality results within short timeframes

• Collaborative and team-oriented with a genuine interest in knowledge sharing and mentorship

What Dentsu Offers:

• A dynamic and inclusive work environment that values diverse perspectives and backgrounds

• The opportunity to work on high-profile clients and innovative campaigns that push the boundaries of digital marketing

• Continuous support for professional development and career growth

• Commitment to equity, inclusion, and accessibility at every stage of employment

• A workplace where your authentic self is respected and valued, fostering creativity and better outcomes