Description:
CBC/Radio-Canada in Winnipeg is looking for an energetic Senior Communications Officer (Marketing) to join the Communications, Brand and Marketing team. The successful candidate will execute a variety of marketing/communications strategies, projects and initiatives to support CBC’s digital, radio and television programming and will report to the Regional Communications Manager. This position requires someone with a passion for CBC, a flair for connecting with audiences, diversity of thought and connections and someone who thrives in fast paced environments.
Some of the duties for this position may include:
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Advancing a strategic shift to establish CBC as relevant to a young, BIPOC demographic.
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Leading and developing community engagement for CBC Manitoba. Work closely with community partners to develop community engagement strategies and plans through partnerships, and CBC-owned events or outreach.
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Developing and implementing strategic, integrated marketing plans to promote our programming and the CBC brand across all platforms (Social, Digital, Radio, TV).
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Creating and executing creative social media strategies for established and emerging platforms that deepen our community connection and elevate a range of voices.
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Monitoring, managing and executing campaigns from conception to implementation, analysing performance and optimising content.
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Collaborating with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement.
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Cultivating and managing relationships with internal and external partners.
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Creating strategies to identify new audiences, create tailored on-line experiences, foster brand engagement and enable community connection.
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Creating and developing promotional concepts, approaches and campaigns that promote brand initiatives along with our strategic priorities.
We are looking for a candidate with the following:
- Must be passionate about community and relationship building, and be connected to the young, BIPOC community.
- A strong desire to live and promote the values of diversity and an inclusive and respectful work culture.
- Superior social media marketing skills a must. With demonstrable success creating and executing social strategies/campaigns and managing business social channels.
- Keen understanding of digital/social trends and best practices with the ability to put into real-time practice.
- Demonstrated connection to and knowledge of diverse cultures including but not limited to, Black, South Asian, Chinese, Filipino and Indigenous audiences and communities.
- Knowledge of languages including but not limited to Mandarin, Tagalog, Arabic, Hindi, Punjabi, Spanish or any Indigenous languages are considered an asset.
- Experience with social content management platforms is an asset.
- Superior writing, editing and proofreading skills, with exemplary attention to detail and ability to adapt writing for different audiences and platforms.
- Strong organizational and time management skills, with the ability to prioritize tasks, and manage multiple projects on tight deadlines.
- A results-oriented, enthusiastic and reliable team player who can perform exceptionally well in a fast-paced environment.
- Excellent interpersonal skills, judgement and initiative with a demonstrated solutions-focus and positive attitude.
- Demonstrated ability to successfully plan and coordinate events and forums (in-person and virtual).
- Superior negotiation skills with the ability to navigate complex issues to bring about an agreement.
- Excellent working knowledge of Google Suite tools (Docs, Drive, Sheets, Slides, Calendar, Meet).
- Experience with InDesign, Illustrator, Photoshop or Canva with an understanding of print and digital specs for creative outputs.
- Ability to create and execute paid advertising strategies, analyze results and adjust tactics to increase engagement.
- Ability to work remotely and in the CBC Manitoba office depending on COVID rules/guidelines and CBC policies.
- Ability to travel when deemed appropriate post COVID.
- Flexibility in work hours as operations demand, including the ability to work shift work, including evenings, weekends and holidays, as required.
- Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training and experience.
- Five or more years of experience in communications, public relations and/or marketing.
- Must possess a valid driver’s licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canada's insurance company.