Senior Analyst

Description:

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date

2025-07-17 11:59 PM

At CBC/Radio-Canada, we all have a story to tell. What’s yours?

If you share our passion for Canadian storytelling and you wish to help us engage with individuals and communities across our various digital platforms, this is where you’ll want to be!

Every day, you’ll have an opportunity to shape the way in which Canadians see themselves reflected in our digital services. Your work will have a direct impact on how millions of Canadians from various communities connect with our products, with one another and with the diverse voices that make our country so unique.

You’ll have the opportunity to play a part in enlightening and entertaining Canadians through our innovative work in building the mediums that deliver our content. We’re an innovative hub, where the talented professionals we work with are respected and valued for their contributions. Our product teams are vibrant, and our work culture strives to achieve the highest standards of diversity and inclusion. We believe that hiring people with different career paths and backgrounds is fundamental in our shared success and in building healthy, high-performing teams. When you join our mission, you’re not only shaping the vision of CBC/Radio-Canada, but the future of our country.

We know that commitment to equity, inclusion and diversity is essential to creating content that mirrors and resonates with the rich and evolving makeup of our country. We’re also committed to reaching out and connecting with our audience on multiple platforms; this includes creating virtual places where communities can come together.

There is an opportunity for this to be a full-time teleworking position. Work arrangements will be discussed with hiring managers per departmental guidelines.

As Senior Analyst, Social SEO, you will be responsible for optimizing Radio-Canada properties on external platforms to generate engagement and drive traffic to our proprietary platforms. You will work closely with the editorial and SEO teams to analyze search performance data, identify trends and communicate opportunities for content creation and optimization. You will also be responsible for driving engagement around Radio-Canada content on platforms like Reddit.

Key Responsibilities
 

• Develop content optimization strategies for external platforms (TikTok, YouTube, App Store, Wikipedia, etc.).
• Work on the overall Generative Engine Optimization (GEO) strategy to optimize our content for LLMs.
• Perform competitive audits and analysis to identify market opportunities.
• Monitor search trends and conduct keyword and intent research.
• Develop and provide regular performance reports.
• Monitor changes made to search engine and external platform algorithms and adjust SEO strategies accordingly.
• Monitor the latest news and developments regarding SEO, GEO and social platforms, and share them across the organization.
• Help share best SEO practices within teams.
   

What You Bring
 

• University degree in a relevant field.
• Five years’ SEO, community management or content strategy experience in a digital organization.
• Knowledge of SEO and GEO best practices.
• Good knowledge of social platforms.
• Knowledge of AI and automation tools.
• Experience working in a media organization an asset.
• Excellent command of written French.
• Knowledge of Adobe Analytics.
• Knowledge of Google Workspace tools.
   

Please note this is a 12-month contract position, renewable annually. This regular position is not a consulting assignment but a long-term opportunity with attractive CBC/Radio-Canada employee benefits.