Sales And Merchandising Representative

Description:

Labatt Breweries of Canada, one of Canada’s most iconic and historic brewers, is looking to hire a Sales and Merchandising Representative for the Kitchener / Waterloo area, based out of Toronto, ON. This is an entry-level, full-time, on-site contract role that provides a gateway into the sales, merchandising, and marketing world of one of the most recognized beer brands in the country.

As a Sales and Merchandising Representative, you’ll take ownership of Labatt’s portfolio in your assigned territory, developing relationships with key retailers, executing merchandising standards, supporting marketing activations, and ensuring Labatt’s iconic brands – including Budweiser, Bud Light, Stella Artois, Corona, and Michelob Ultra – are well presented and highly visible.

This role is perfect for someone driven, energetic, and looking to build a long-term career in sales with future opportunities to grow into positions such as Business Development Representative within the company.

Key Responsibilities:

• Build, maintain, and grow strong relationships with retail clients and accounts

• Set up, merchandise, and optimize in-store promotional displays and product placements

• Coordinate and execute marketing activations such as brand promotions, trade shows, events, concerts, and launch parties

• Create strategic plans for optimal product routing and presence in bars, restaurants, and retail stores

• Perform in-person client visits to monitor performance and ensure merchandising standards

• Support regional sales campaigns and branding activities

• Track progress and accountability across a portfolio of customers

• Represent Labatt's values and iconic image through every touchpoint with the public and customers

What Labatt Offers:

• Competitive base salary of $45000/year

• Bonus potential of $4000/year

• Company-branded clothing and marketing materials

• Paid use of a company vehicle

• Day shifts (Monday–Friday)

• Training and career development resources

• Opportunities to grow into leadership roles within a globally recognized beverage company

What You Bring:

• Valid, unrestricted driver’s license

• Availability for full-time work on a flexible weekday schedule

• Completed post-secondary education (mandatory)

• Strong interpersonal skills and ability to build lasting relationships

• Desire to pursue a long-term career in sales

• Motivation, accountability, and leadership skills

• Excellent problem-solving abilities and time management

• Comfort working both independently and as part of a fast-paced team

• Previous experience in retail, merchandising, or hospitality is a strong asset

Why Join Labatt:

Labatt Breweries is more than just a beer company—it’s a place that fosters big dreams, bold ideas, and a purpose-driven approach. With more than 175 years of history, Labatt continues to evolve while staying true to its commitment to quality, sustainability, and people. Recognized as one of Canada’s Top 100 Employers, Labatt is dedicated to building an inclusive, impactful, and growth-oriented workplace culture.

Labatt actively promotes diversity and inclusion and encourages applications from individuals of all backgrounds. Reasonable accommodations are available throughout the recruitment process upon request.