Description:
As our new PR Manager, you’ll lead day-to-day strategy and execution across key accounts. You’ll drive earned media coverage, manage influencer campaigns, oversee event planning, and be a strong team player. You’ll also mentor junior team members and consistently bring fresh thinking to the table. The role involves occasional travel within Canada and the US—just a few trips a year, mostly for events and to connect with our MATINÉE teams in person.
Key Responsibilities:
- Develop and execute strategic PR plans
- Secure consistent media and influencer coverage across Canadian markets
- Cultivate strong relationships with editors, writers, influencers, and industry tastemakers
- Identify and build partnerships with influencers, creators, and brand ambassadors
- Oversee seeding programs, press mailers, IRL and virtual events, and product launches
- Lead client communications, reporting, and project timelines
- Manage timelines and budgets
- Negotiate contracts and partnerships to maximize campaign effectiveness
- Manage junior team members and freelancers, ensuring smooth workflow
- Bring big ideas to brainstorms, pitch meetings, and campaign planning
Who you are:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
- 4–6 years of experience in PR, ideally in beauty, wellness and lifestyle
- Media-savvy, digitally fluent, and always up on what’s trending
- You write and pitch like a pro—and your media contacts love hearing from you
- Detail-oriented: from content accuracy to clean copy and thoughtful edits
- Thrive in a fast-paced, collaborative environment
- A solutions-driven problem solver who can pivot quickly when needed
- Organized, accountable, and results-focused
- Based in Toronto or Montreal and available for in-person moments (client meetings, events, studio days) and to travel a few times a year