Public and Media Relations

Description:

Weber Shandwick, a globally recognized and award-winning integrated public relations agency, is seeking a Senior Manager, Earned Media for its Toronto office. With a reputation as one of Canada’s top agencies—recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, and a certified Great Place to Work® for six consecutive years—Weber Shandwick partners with iconic brands across Canada and globally to deliver strategic, impactful communications.

As a Senior Manager, Earned Media, you will play a pivotal role in designing and executing media strategies, engaging with journalists and influencers, and landing high-profile media coverage for clients. You will provide senior-level counsel, lead activations, mentor junior staff, and collaborate with cross-functional teams to deliver integrated campaigns that drive measurable results.

Key Responsibilities:

• Build and strengthen relationships with journalists, influencers, and media stakeholders.

• Develop innovative story ideas, draft compelling media materials, and pitch to secure earned media coverage.

• Plan and oversee media events, client activations, and announcement launches.

• Support executive visibility initiatives, including C-suite interviews and speaking engagements.

• Develop strategic messaging, media plans, and proposals, incorporating integrated approaches across paid, owned, and earned channels.

• Monitor industry trends, analyze media coverage, and provide insights for client strategies.

• Mentor and coach junior team members, fostering professional growth.

• Collaborate with strategists and creative teams to design innovative PR campaigns.

• Manage client budgets, KPIs, and program staffing plans.

• Deliver detailed reporting and showcase measurable outcomes of PR programs.

Requirements:

• 5–7 years of public relations/media relations experience, ideally in agency or corporate settings.

• Strong expertise in earned media, influencer engagement, event planning, and program execution.

• Established media and influencer relationships, with proven ability to translate connections into coverage.

• Skilled in drafting pitches, press releases, and strategic communications.

• Familiarity with retail, technology, or small business sectors (an asset).

• Strong leadership, mentoring, and client-counseling abilities.

• Excellent communication, negotiation, presentation, and problem-solving skills.

• Experience collaborating with integrated agency teams and diverse internal stakeholders.

Employee Benefits:
Weber Shandwick offers a competitive compensation package and a wide range of employee benefits, including:

• Comprehensive medical, dental, and vision coverage.

• RRSP with employer match.

• Tuition reimbursement.

• Juice Money – $60 monthly allowance for health and wellness purchases.

• BYOD program – $50 monthly reimbursement for cell phone expenses.

• Flexible paid time off (MyDays) plus parental leave.

• Short-term disability coverage.

• Employee wellness initiatives and supportive hybrid work culture.