Description:
We’re looking for a bold, strategic Programmatic Strategist - someone who thrives in the fast-moving world of SaaS and B2B marketing and knows how to make a big impact with budgets and even bigger ideas.
The Programmatic Strategist is a crucial, client-facing role responsible for day-to-day management of our Programmatic clients, including but not limited to campaign builds, optimization, and reporting across all Programmatic Channels (Display, Native, Video, Audio, etc). They create and manage custom client strategies and communicate with clients and internal stakeholders.
Please note: internally, this role is titled Account Strategist, Programmatic.
What You’ll Do
- Campaign Management:
- Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
- Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
- Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.
- Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
- Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
- Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
- Team Collaboration:
- Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
- Client Relationship Management:
- Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
- Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.
What You’ll Bring
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
- Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
- Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
- Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
- Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
- Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
- 2+ years of agency experience is required