Product Marketing Specialist

Description:

Kubota Canada Ltd., a leading player in the agricultural and construction equipment industry, is seeking a dynamic and innovative Product Marketing Specialist to join their marketing team on a maternity cover contract. This role offers a unique opportunity to manage high-impact marketing initiatives and bring cutting-edge Kubota products to the Canadian market.

As a key member of the marketing department, you will be responsible for developing and executing product launch campaigns, managing creative content production, and collaborating with cross-border teams to ensure brand consistency. This position offers significant exposure to international campaigns and requires a balance of strategic planning, creativity, and project management.

Key Responsibilities:

• Strategic Product Launches:

  • Orchestrate end-to-end product launch campaigns from concept to market delivery.

  • Develop impactful marketing briefs and manage project timelines.

  • Coordinate with cross-functional teams to ensure timely and successful launches.

• Creative Content Development:

  • Direct high-quality photo and video productions showcasing equipment in action.

  • Develop brochures, digital marketing materials, and visual assets for campaigns.

  • Maintain brand consistency across all Canadian marketing materials.

• Cross-Border & International Collaboration:

  • Partner with Kubota USA teams to align resources and campaigns.

  • Work closely with international partners (Great Plains, Land Pride, Kverneland Group) to localize global campaigns.

  • Collaborate with product specialists to translate technical features into customer-centric benefits.

Skills & Qualifications:

• Essential:

  • 3–5 years of marketing experience in relevant industries (construction, agriculture, automotive, or heavy equipment).

  • Proven expertise in product marketing and launch management.

  • Strong written and verbal communication skills.

  • Experience in project management or event management.

• Preferred:

  • Bachelor’s degree in Marketing, Business, or related field.

  • Bilingual in French and English.

  • Willingness to travel up to 25% for photo shoots, dealer visits, and events.

  • Data-driven mindset with experience in marketing performance tools.

What You Can Expect:

• An opportunity to work with industry-leading partners and divisions.

• Hands-on experience in managing impactful marketing projects.

• Exposure to international markets and campaigns.

• A collaborative and innovative work culture.