Product Marketing Manager

Description:

Versaterm, a global public safety solutions company, is seeking a Product Marketing Manager to shape go-to-market strategies, drive product adoption, and influence revenue growth. This role is central to creating compelling product positioning, orchestrating cross-functional initiatives, and partnering strategically with Sales, Product, and Customer Success teams.

The Product Marketing Manager will own end-to-end marketing campaign lifecycles, from ideation to performance analysis, leveraging account-based and traditional marketing approaches. They will also develop solution-specific content, enable sales teams, and ensure consistent brand representation across all channels.

Key Responsibilities:

Strategic Positioning & Messaging:

• Develop differentiated product positioning and messaging frameworks for target audiences.

• Align marketing initiatives with business priorities and product roadmaps.

Cross-Functional Leadership:

• Partner closely with Product, Sales, Events, and Operations to drive marketing initiatives.

Campaign Ownership:

• Lead integrated, multi-channel marketing programs, focusing on account-based marketing (ABM) initiatives.

• Develop retention marketing programs to increase engagement, adoption, and lifetime value.

Content Strategy & Development:

• Create high-impact sales enablement tools, thought leadership content, presentations, and persona-targeted materials.

Sales Enablement:

• Collaborate with Sales Enablement to provide playbooks, competitive intelligence, and customer stories.

Brand Stewardship:

• Ensure consistent brand representation across all marketing assets, events, and communications.

Performance Analytics:

• Monitor KPIs, analyze ROI, and provide actionable insights to improve marketing effectiveness.

Market Intelligence & Thought Leadership:

• Stay informed on industry trends, competitor activities, and customer needs.

• Represent the product internally and externally through webinars, events, and customer engagements.

Qualifications & Skills Required:

• 10+ years of product marketing experience, preferably in B2B SaaS or technology.

• Proven track record in launching and scaling campaigns that drive measurable business outcomes.

• Deep understanding of demand generation, buyer journeys, and ABM strategies.

• Exceptional storytelling, communication, and project management skills.

• Strategic, data-driven thinker with a bias for action.

• Collaborative team player with experience influencing cross-functional stakeholders.

• Proficiency with CRM, CMS, and marketing automation tools (Salesforce, Pardot/MCAE, Marketo preferred).

• Familiarity with Adobe Creative Suite and Microsoft Office.

• Bachelor’s degree in business or marketing.

• Security Clearance: Must obtain and maintain a Government of Canada Reliability security clearance.

Why Join Versaterm?

• Work with a global leader in public safety technology, transforming community safety.

• Contribute to innovative solutions for law enforcement, courts, forensic labs, and schools.

• Join a collaborative, inclusive, and diverse work environment with opportunities for professional growth.

• Be part of a mission-driven organization dedicated to improving public safety outcomes.