Product Marketing Manager

Description:

Euna Solutions, a leading provider of public sector SaaS solutions, is seeking a Product Marketing Manager to shape go-to-market strategies, product positioning, and storytelling for its GovTech software suite. This role plays a critical part in defining how Euna communicates its value to customers, enabling sales, and driving revenue growth. The position offers the opportunity to work cross-functionally with Sales, Product, Customer Success, and Technology teams, while also supporting senior leadership on strategic initiatives for Euna’s Special Education software.

As part of a fast-growing organization that supports over 3,400 organizations across North America, this role provides an opportunity to make a meaningful impact on how governments and public sector entities adopt and leverage technology to better serve communities.

Key Responsibilities

Product Marketing

• Develop and execute go-to-market strategies for product launches and enhancements.

• Define and refine product messaging, positioning, and value-driven storytelling.

• Conduct market and customer research to identify trends, pain points, and opportunities.

• Maintain competitive intelligence to strengthen differentiation strategies.

• Optimize the buyer journey with clear, compelling value communication.

Sales & Customer Enablement

• Create impactful sales enablement materials, including decks, FAQs, and battle cards.

• Support sales teams through onboarding content, product training, and market insights.

• Deliver ongoing competitive and market intelligence to strengthen sales strategies.

Cross-Functional Collaboration

• Align with Product Management to ensure marketing efforts reflect the product roadmap.

• Partner with Digital and Demand Generation teams to develop high-impact campaigns.

• Work with Customer Success to produce case studies, testimonials, and real-world proof points.

• Guide website content strategy for product-specific areas.

Performance & Optimization

• Track the effectiveness of product marketing campaigns and refine strategies based on results.

• Leverage customer feedback and data insights to improve messaging and product-market fit.

Qualifications

• 5+ years of experience in product marketing, preferably in SaaS or GovTech.

• Deep understanding of go-to-market strategies, value-based messaging, and positioning.

• Proven ability to develop compelling narratives for multiple audiences, especially in the public sector.

• Strong cross-functional collaboration experience with Sales, Product, and Customer Success.

• Excellent writing, storytelling, and presentation skills.

• Analytical, data-driven mindset with the ability to generate actionable insights.

• Multi-disciplined marketing skills including digital and demand generation experience (preferred).

Why Join Euna Solutions?

• Make an Impact: Influence how public sector organizations adopt digital technology.

• Career Growth: Be part of a fast-growing SaaS company with advancement opportunities.

• Collaborative Culture: Work with talented professionals in a supportive, innovative environment.

• Competitive Compensation: Salary plus comprehensive benefits package.

• Perks:

  • Paid wellness days (extra-long weekends in summer).

  • Flexible workday structure to suit personal and professional balance.

  • Community engagement committee for local impact initiatives.

  • Culture committee hosting frequent celebrations and events.

About Euna Solutions

Euna Solutions® is a recognized leader in public sector SaaS, offering purpose-built, cloud-based solutions for procurement, budgeting, payments, grants management, and special education administration. Serving over 3,400 organizations across North America, Euna empowers governments to drive transparency, efficiency, compliance, and trust. The company is featured on the GovTech 100 list for innovation and impact. Learn more at www.eunasolutions.com.