Product Marketing Manager

Description:

Sentry, a global leader in error and performance monitoring trusted by 100,000+ organizations including Disney, Microsoft, and Atlassian, is seeking a Product Marketing Manager – Enterprise to spearhead go-to-market strategies for high-growth engineering organizations. With over $217 million in funding and a mission to help developers build better software faster, Sentry’s tools empower teams to spend less time fixing bugs and more time innovating.

In this pivotal role, you will own end-to-end marketing strategies to drive product adoption at scale, particularly among engineering teams handling mission-critical, large-scale, and AI-powered software systems. You will translate complex technical concepts into compelling, benefits-focused messaging for developers, platform engineers, and engineering leaders. Your deep understanding of customer pain points in high-stakes environments will inform campaigns that boost adoption, retention, and expansion.

You will partner closely with Product, Engineering, Sales, and Customer Success teams to ensure seamless go-to-market alignment. From launch planning to ongoing adoption initiatives, you will be the customer’s advocate—shaping narratives, building impactful campaigns, and guiding product evolution through actionable insights.

Key Responsibilities:

• Develop and execute go-to-market strategies to drive adoption among enterprise engineering teams.

• Understand and champion customer needs, pain points, and priorities to inform messaging and campaigns.

• Create concise, technically accurate, and benefits-driven messaging that resonates with both technical and leadership audiences.

• Partner with Sales Engineers to produce educational tools and resources for growing teams.

• Plan and coordinate product launches, followed by targeted campaigns to deepen adoption.

• Monitor trends in AI, developer tooling, and large-scale software development to guide product and marketing priorities.

• Collaborate cross-functionally with PMs, EMs, Biz Ops, Sales, and Customer Success to optimize adoption metrics and customer impact.

Qualifications:

• 5+ years of product marketing experience, ideally with technical content focus.

• Track record of success in launching and scaling products in complex, enterprise environments.

• Strong ability to distill technical concepts into accessible, audience-specific messaging.

• Strategic thinker with excellent execution skills and flexibility to adapt to evolving priorities.

• A mix of analytical skills, creativity, and collaborative spirit—with a touch of humor and ambition.

Benefits:

• Competitive salary ($150K – $190K/year).

• Equity grants and performance-based incentives.

• Comprehensive health benefits.

• Paid time off and flexible hybrid work model.