Description:
The Product Marketing Co-op will be a part of the Product Marketing function within our marketing team. Caseware’s Product marketing function is responsible for understanding the target audience and unique selling points of our products and solutions, developing positioning, messaging, and leading the go-to-market strategy to build attractiveness for new and existing products. The function also enables the sales, channel and marketing teams so they can work efficiently to generate demand and close opportunities.
In this role, you will be working alongside highly-skilled product marketers as well as various members within marketing, product management, sales, and customer success teams to ensure successful launches and releases of our products.
A bit about the role & team | the opportunity:
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- Assist in designing and executing the go-to-market strategy for our new and existing products
- Understand the stakeholders responsible for the launch/release process, and the target audience for the product
- Communicate with all stakeholders in the launch teams to discuss goals, timelines, deliverables, obstacles, and dependencies
- Coordinate with all teams throughout the launch/release process to ensure everyone is on track—and help when a team faces a challenge.
- Assist the team in building and overseeing the production of sales enablement assets like videos, brochures, playbooks, etc.
- Work closely with the translation team to ensure the availability of the assets in the required languages to cater to the global markets
- Participate in weekly product marketing meetings and launch/release meetings as per the product marketing roadmap
- Report on the launch goals and metrics achieved, working closely with the marketing operations team
- Study the outcomes of each launch to learn what parts of the process work and where the process needs improving, and communicate the learnings to the team
What will you be doing?
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- Go-to-market strategy for different software products (global and regional)
- Project management for new product launches and releases for desktop and cloud products
- Creative writing and brainstorming to produce high-quality sales enablement assets
- Market Intelligence tools and methodologies
- Marketing metrics involved in product marketing
- Tools like Aha, Asana, Hive, Slack and Google Suite