Product Manager

Description:

The mission of the SEO expert is to ensure that SEO is a pillar of the growth of Bell Media’s digital properties and revenues. Within the Montreal-based Digital Performance department, he has the following responsibilities:

Job Duties/ Accountabilities:

• Audits and analyzes of each site and digital platform
• Preparation of annual SEO product plans with the managers of each property: inventory, priorities, planning, objectives
• Monitoring of the implementation of plans and recommendations
• Harmonization of practices and tools on all platforms: Consolidation of methods and KPIs used
• Watch: Competition, market, trends, news. Communication and information sharing
• Implementation of specific SEO processes and follow-ups for Audio and Video content
• Tailor-made SEO training sessions (product managers, journalists, freelancers, content managers) written and oral
• Writing of SEO guides and reference documents for the different teams (Product, Editorial, Technical)

Skills:

• 3 to 5 years of experience in SEO and performance marketing, with measurable results obtained
• Knowledge of best practices and SEO tools (Google Analytics, Search Console, Tag Manager, Moz, SEMrush, ...)
• Knowledge of search engine ranking factors and algorithms
• Analytical mind,
• Great sense of responsibility and organization,
• Numbers oriented with great attention to detail. Capable of handling complex data. Proficiency in Excel and pivot tables, an asset
• Knowledge of performance marketing, conversion and audience acquisition techniques
• Excellent communicator, with writing skills in French and English
• Ability to work both alone and in a team, under tight deadlines and on multiple projects and tasks simultaneously
• Bilingual French-English
• Knowledge of Adobe Analytics, SimilarWeb, SiteImprove: an asset
• Google Analytics, Google Ads, Adobe Analytics certification: an asset
• Professional knowledge of HTML, CSS and JavaScript development and constraints: an asset