Principal Product Manager

Description:

Capital One Canada is seeking a strategic and results-oriented Principal Associate, Product Management – Marketing Technologies to join its innovative product management team based in Toronto, ON. This role focuses on leading the development and optimization of Capital One’s marketing technology capabilities to deliver best-in-class digital customer experiences and efficient, data-driven marketing strategies.

You’ll join a high-performing team dedicated to reimagining how people interact with financial services. With Capital One’s cloud-native environment, open-source tools, and cutting-edge architecture, you'll help build impactful solutions that transform both internal marketing workflows and external customer experiences.

Key Responsibilities:

Human-Centered Design & Strategy

• Lead customer and marketing team discovery sessions to develop a user-first product vision

• Drive marketing tech improvements that streamline operations and enhance marketing outcomes

• Collaborate cross-functionally to align on problem statements and solution paths

Business-Focused Execution

• Own the roadmap and prioritize marketing technology initiatives to maximize ROI

• Define and track KPIs, refine strategy based on performance metrics and data

• Manage alignment across multi-million dollar marketing budgets

Technology-Driven Decision-Making

• Understand the integration of marketing tools with Capital One systems

• Collaborate with tech and architecture leads on trade-offs and optimal tool usage

• Drive adoption and expansion of ad tech tools such as Google Ads, Meta Ads, and analytics pipelines

Transformational Leadership

• Influence senior stakeholders with compelling product strategies

• Lead multi-disciplinary teams (product, tech, data, and marketing) toward shared goals

• Shape the long-term vision of Capital One’s marketing tech ecosystem

Ideal Candidate Traits:

• Intellectually curious and comfortable navigating ambiguity

• Strong communicator and influencer, capable of uniting teams around a shared vision

• Action-oriented with the ability to overcome roadblocks and execute

• Passionate about customer-centered solutions and creating real-world impact

• Humble learner, willing to seek help and grow with the team

• Collaborative team player who values diverse perspectives

Preferred Background:

• Bachelor's degree in Business, Finance, Engineering, or related field

• Deep experience with marketing analytics and data pipeline tools

• Familiarity with ad measurement models, conversion attribution, and backend marketing tech systems