Principal Demand Generation Manager

Description:

Deel, a global all-in-one payroll and HR platform, is seeking a Principal Demand Generation Manager to lead full-funnel campaign strategy and pipeline performance across priority product lines. This is a senior individual contributor role responsible for driving pipeline growth, collaborating with Product Marketing, and guiding cross-functional execution across Paid, Lifecycle, Content, Creative, and Sales channels.

As a key player in Deel’s growth engine, the Principal Demand Generation Manager will set funnel targets, define campaign architecture, optimize performance, and deliver executive-level insights on ROI. The role offers the opportunity to work in a fast-growing SaaS company with a global impact on millions of workers and businesses.

Key Responsibilities:

Campaign Strategy & Forecasting:

• Define quarterly campaign strategies across product lines and buyer segments.

• Translate solution, product, and segment briefs into multi-channel campaigns with clear SRL, SQO, and pipeline targets.

• Build forecasts for campaign performance, ROI, and conversion benchmarks.

• Align follow-up plays with Sales leadership and SDR/AE enablement strategies.

Execution & Optimization:

• Collaborate with channel owners (Paid, Content, Brand, Field) to ensure campaign goals are met.

• Monitor campaign performance and guide optimizations via Demand Creation and Acceleration Managers.

• Lead experimentation initiatives (messaging, CTAs, sales plays) and implement learnings across campaigns.

• Provide guidance for regional localization and consistent execution.

Analytics & Reporting:

• Own campaign funnel reporting (SRLs → SQOs → pipeline).

• Track and optimize efficiency metrics (cost per SQO, pipeline ROI).

• Build dashboards with Data/MOPs teams; provide weekly performance updates to Growth and Sales leadership.

• Conduct post-campaign retrospectives, synthesize insights, and develop playbooks for repeatability.

Qualifications & Skills Required:

• 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns, ideally in SaaS/tech.

• Proven success building campaigns that deliver pipeline and revenue at scale.

• Advanced skills in forecasting, analyzing, and optimizing funnel performance (MQL → SRL → SQO → pipeline $).

• Strong collaboration skills with senior Sales, Marketing, and Product leadership.

• Executive presence and ability to present insights at leadership level.

• Autonomous, accountable, and data-driven as a senior individual contributor.

KPIs Owned:

• SRLs generated by campaign

• SQOs generated by campaign

• Pipeline $ influenced

• Cost per SQO

• Pipeline ROI (pipeline $ vs spend)

Total Rewards & Benefits:

• Competitive pay with stock grant opportunities based on role and employment status.

• Flexible remote work, with optional WeWork access.

• Scalable benefits, rewards, and perks reflecting Deel’s commitment to inclusivity and access for all.

Why Join Deel?

• Work at the forefront of global work transformation, impacting millions of people worldwide.

• Join a fast-growing SaaS company valued at $12B with $1B ARR.

• Engage in high-impact, innovative campaigns that shape the future of work.

• Be part of a diverse and inclusive global team spanning 100+ countries.