Principal Associate

Description:

Capital One is seeking a Principal Associate to join the Marketing Research & Insights team, focusing on customer research to support marketing and business strategy in Canada. The role involves leading primary and secondary research, synthesizing data into actionable insights, and influencing marketing and product strategies. The candidate will collaborate with internal teams to develop research studies and own the marketing research roadmap. They will monitor trends, conduct data analyses, manage vendor relationships, and handle a sizable research budget.

Responsibilities include leading moderated and unmoderated research studies, data storytelling, workshop facilitation, and supporting company-wide exercises to enhance customer empathy.

Basic Qualifications:

• Bachelor’s degree in market research, marketing, business, sociology, psychology, behavioral economics, or related field

• 4+ years experience in primary market research

• Experience planning and executing qualitative and quantitative studies

Preferred Qualifications:

• Proficiency in data storytelling and influencing stakeholders

• Experience managing vendor relationships and facilitating workshops

• Familiarity with analytical tools such as Python, R, SAS, SPSS, SQL, or similar

Equal Opportunity & Accommodation:
Capital One Canada is committed to diversity and inclusion and provides accommodations throughout the recruitment process. Candidates requiring accommodations can contact Capital One Recruiting.