Pr Intern

Description:

VisitBritain, the British Tourist Authority (BTA), is seeking a motivated Trade & PR Intern to support its Canadian operations. The role is based in Toronto with a hybrid work model. The intern will assist the Country Manager Canada and Travel Trade Manager with trade, communication, and public diplomacy initiatives, supporting VisitBritain’s mission to promote Britain’s tourism industry globally.

Responsibilities:

Media Relations:

• Monitor earned media coverage and prepare monthly PR coverage reports.

• Create monthly e-newsletters for media outreach.

• Update and maintain media contacts in CRM.

• Assist in planning and executing press trips, including itineraries and negotiating rates.

• Source approved imagery and B-roll for media, influencers, and broadcasters.

• Respond to routine media enquiries.

Trade Relations:

• Support Travel Trade Manager with key account management and destination profiling.

• Update CRM trade database with key contacts and intermediary training details.

• Co-create monthly e-newsletters for trade contacts.

• Assist in planning and executing trade educational programs and itineraries.

Management and Team Support:

• Provide general support to the Toronto team on various projects, events, and campaigns.

• Assist in organizing and facilitating internal and external meetings.

Administration:

• Source and order promotional branded items following compliance guidelines.

• Assist with PowerPoint presentations and activity reports.

• Manage CRM and financial processes including purchase orders and invoices.

• Maintain orderly digital filing and budget records.

• Liaise with external vendors as needed.

Requirements & Qualifications:

• Understanding of Canadian consumer, trade, and media landscape.

• Experience writing content or copy; PR metrics knowledge desirable (Cision experience a plus).

• Strong administrative, organizational, and multitasking skills.

• Self-starter able to work independently and anticipate tasks.

• IT proficiency (Excel, Word, PowerPoint, Outlook, Dynamics365 CRM, CMS).

• Flexibility to work occasional evenings/weekends and domestic travel.

• Qualification in Tourism Management, PR, Marketing, or Communications desirable.

• Knowledge of Britain’s tourism product and VisitBritain’s work a plus.

Personal Attributes:

• Open-minded, upbeat, proactive, and adaptable.

• Strong interpersonal and teamwork skills; global perspective.

• Attention to detail and high level of accuracy.

• Ability to manage multiple projects and prioritize tasks effectively.