Performance Marketing Lead

Description:

Directive Consulting, a leading performance marketing agency for SaaS and technology companies, is seeking a Performance Marketing Lead to create, manage, and optimize paid media strategies for enterprise-level clients. This role focuses on driving SQLs and customer acquisition through strategic paid campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

Key Responsibilities

• Oversee and manage multiple paid media accounts, ensuring client goals are achieved.

• Develop and execute custom paid media strategies, including budget optimization and performance tracking.

• Execute and optimize PPC campaigns across multiple platforms with a focus on keyword research, ad copywriting, and audience targeting.

• Communicate with vendors, clients, and internal stakeholders to ensure alignment on deliverables and performance.

• Build quarterly strategies and confirm accurate lead routing within CRM systems.

• Analyze campaign performance using analytics tools (Google Analytics, GA4, Excel, BI tools) to drive data-driven decisions.

• Collaborate with the Associate Director and internal teams to meet department-level OKRs.

• Travel occasionally for client visits (approximately once per year per client).

Ideal Candidate Profile

• 3+ years of experience in performance/digital marketing agencies, specifically handling B2B SaaS or tech clients.

• Deep expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).

• Proficiency with advertising tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.

• Strong understanding of PPC principles, bid management, and campaign optimization.

• Analytical mindset with experience in campaign performance reporting.

• Strong storytelling and data-driven strategy articulation skills.

• Ability to organize, prioritize, and manage multiple projects in a fast-paced environment.

Benefits & Rewards

• Set living wage structure and competitive compensation.

• Comprehensive medical, dental, and vision plans with 100% employer-paid plan for employees and 50% contribution for dependents.

• Mental health support via certified therapists and Headspace membership.

• Unlimited PTO with a 2-week minimum, paid company holidays, and paid parental leave.

• 401(k) with a 3% company match.

• Annual anniversary trip and performance-based annual bonus.

Work Environment

• 100% remote opportunity (Canada-based).

• Collaboration via Zoom and Slack with occasional travel opportunities.

• State-of-the-art offices available in Irvine, California (optional).