Performance Creative

Description:

American Tall is a rapidly growing e-commerce brand dedicated to producing premium-quality clothing for tall men and women, up to 7’1. Established in 2015 by a father-son duo, the company has become a leading name in the tall community, driven by strong leadership, family values, inclusiveness, and innovation. This is an exciting opportunity to join a thriving organization with a dynamic culture, committed to respect, empowerment, and continuous learning.

The Content Creator, Performance Creative will be a core member of the Creative Team, reporting to the Creative Director while working closely with the Marketing and Social teams. This role involves producing impactful short-form content that fuels both paid campaigns and organic growth across platforms like Meta (Instagram/Facebook) and TikTok. The position requires a mix of creativity, technical video editing skills, and a deep understanding of social media performance trends to deliver content that resonates and converts.

Key Responsibilities:

• Collaborate with Creative, Social, and Marketing teams to develop engaging campaign content, product drops, and brand storytelling.

• Create and edit short-form video content tailored for paid ads and organic reach across social platforms (Instagram, Facebook, TikTok).

• Utilize UGC-style filming, text overlays, voiceovers, and motion graphics to create high-performing creative assets.

• Write hooks, ad captions, or short scripts in line with creative briefs and platform trends.

• Participate in brainstorming sessions, pitching new content ideas rooted in performance data and industry trends.

• Optimize content for various placements (Reels, TikTok, Stories, Ads).

• Analyze performance metrics (CTR, ROAS, thumbstop rate) to refine future creative strategies.

• Occasionally appear on camera or direct others for UGC-style creative production.

• Develop storyboards or mock-ups to communicate creative ideas before execution.

Must-Have Qualifications:

• 2–4 years of experience in content creation for consumer brands, agencies, or as a UGC creator.

• Strong portfolio showcasing social-native video content that delivers measurable results.

• Proficiency in editing tools such as CapCut, Adobe Premiere, After Effects, or similar software.

• Understanding of TikTok-style, lo-fi, and UGC ad creation (beyond polished studio production).

• Strong grasp of short-form video best practices, trends, and audience engagement strategies.

• Ability to work in a fast-paced environment, quickly incorporating feedback, and optimizing content for performance.

Preferred Qualifications:

• Experience working with DTC, lifestyle, fashion, or beauty brands.

• Familiarity with the unique style preferences and needs of tall men and women.

Employee Benefits and Perks:

• Healthy Lunch Program: Nutritious meals for $2/day with proceeds going to charity (vegan and gluten-free options available).

• Annual Performance Bonus to reward contribution and results.

• RRSP Matching Program to support long-term financial planning.

• Comprehensive Health Benefits for individuals and families.

• Tuition Reimbursement Program: Up to $1000/year for skill development courses.

• Generous Vacation Policy with additional gifted days off.

• Professional Headshots for all new hires.

• Community Engagement Programs through philanthropic initiatives.

• Office Celebrations & Social Events to foster a vibrant culture.

• Flexible Work Hours to support work-life balance.

• Employee Referral Program with rewards.

• Employee Discount: 50% off the entire online collection.

Inclusion and Accessibility:
American Tall values diversity, inclusiveness, and belonging. The company strongly encourages applications from Indigenous peoples, racialized groups, individuals with disabilities, gender-diverse communities, and people with intersectional identities. Accessibility accommodations are available throughout the recruitment process—candidates may request them via HR@americantall.com.