Paid Marketing Specialist

Description:

CarDoor is revolutionizing the way people buy and sell cars by offering a simple, transparent, and hassle-free online car marketplace. We are seeking a Paid Marketing Specialist to drive our customer acquisition efforts across multiple digital advertising platforms. This role requires a data-driven and creative marketing professional who can analyze trends, optimize campaigns, and scale performance marketing strategies.

Key Responsibilities:

📌 Campaign Strategy & Execution:

• Develop and manage paid media campaigns across Facebook, Google Ads, Instagram, TikTok, and LinkedIn

• Optimize ad performance by adjusting bids, refining targeting, and A/B testing creatives, messaging, and landing pages

• Analyze campaign data and KPIs (CPC, CPA, ROAS, CTR) to maximize conversion rates and reduce acquisition costs

📊 Performance Analysis & Optimization:

• Use Google Analytics, Google Tag Manager, and Meta Business Suite to track performance and identify trends

• Develop data-driven strategies to enhance marketing efficiency and optimize ad spend

• Create and present performance reports with insights and recommendations

🎨 Creative & Collaboration:

• Work with the Creative Marketing Manager to develop compelling ad creatives and copy

• Stay updated on industry trends, algorithm updates, and platform changes to improve strategy

Who You Are:

✅ 4+ years of experience in paid media and performance marketing
✅ Strong understanding of conversion tracking, retargeting, and audience segmentation
✅ Data-driven mindset with expertise in Google Analytics and Meta Business Suite
✅ Self-motivated, results-oriented, and able to thrive in a fast-paced startup environment

Why Join CarDoor?

🚀 Be part of a fast-growing company transforming the automotive industry
📈 Lead and optimize multi-channel paid marketing efforts
🤝 Work in a collaborative, innovative environment with career growth opportunities
💰 Competitive salary & benefits with performance-based incentives