Media Planning Specialist

Description:

Klick Health, a fast-growing life sciences marketing ecosystem and one of the country’s top workplaces, is seeking a Media Planning Specialist to join their media team. This role involves creating and executing data-driven digital media campaigns targeting healthcare audiences in the US, across multiple channels including search, display, video, email, and mobile.

You will develop well-researched media plans, optimize campaigns based on performance metrics, and collaborate cross-functionally with teams such as social, SEM, programmatic, and media operations. The position requires creativity, analytical skills, and excellent communication to drive impactful results in a fast-evolving digital media landscape.

Key Responsibilities:

• Develop media strategies by turning data into actionable insights

• Recommend media channel mix and allocate budgets, monitoring spending carefully

• Optimize ad campaigns based on KPIs and campaign performance

• Evaluate media strategy success and provide insightful recommendations

• Build and maintain relationships with media vendors to strengthen the brand

• Mentor Media Planning Coordinators and foster professional growth

• Collaborate closely with internal teams such as Ad Operations, Finance, SEM, Analytics, and Client Services

• Manage budgets, reporting, and vendor reconciliations

• Learn and apply best practices and tools in media planning and campaign execution

• Support new business development efforts

Key Qualifications:

• 2-3+ years media planning experience with a strong focus on digital media

• Experience in healthcare or pharmaceutical industries is a strong asset

• Strong analytical skills to derive insights and optimize campaigns

• Effective time, energy, and resource management

• Ability to work well under pressure and maintain focus

• Strong collaboration and communication skills

• Experience with media tools/platforms such as Datorama, DCM, Genome, Microsoft Office/G-Suite

• Ability to develop and deliver clear, concise presentations

• Aptitude for guiding initiatives to meet strategic goals

Company Culture and Inclusion:
Klick Health values diversity and inclusion and encourages applications from historically underrepresented groups including Black, Indigenous, people of color, people with disabilities, LGBTQ+ individuals, and those with intersectional identities. They commit to accessible recruitment processes and accommodations as needed.