Media Effectiveness Analyst



The Media Effectiveness Analyst, will be part of a cross-functional team, specifically focused on transforming raw data into insights and recommendations to drive business outcomes for our clients. The ideal candidate is a proactive self-starter and has an innate interest in all things data: whether it’s data tidying, visualization, analysis, or statistics, using data to drive business outcomes is a passion.

Data Management:

  • Access and compile large volumes of data across disparate sources into concise and precise information
  • Understanding of ETL process and ability to query databases
  • Ensure data quality and data documentation
  • Solve problems with internal and external clients on data issues
  • Ability to determine and gather data requirements for a given project
  • Identify and resolve data discrepancies and reporting issues

Data Analysis and Presentation:

  • Understand the business processes and leverage the procured knowledge in planning, execution, and reporting
  • Produce visuals (charts, graphs) and presentations for summary trend statistics
  • Provide support for ad-hoc data and research
  • Clearly and effectively communicate findings


  • Post-secondary Degree or Diploma in preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
  • A minimum of 2 years related industry experience is required
  • Basic understanding of the Digital Media landscape
  • Proficient in SQL and baseline understanding of/exposure to Python & R is preferred
  • Familiarity with Tableau, Datorama, PowerBI and other data visualization platforms
  • High-level of confidence with an ability to manage expectations with internal and external stakeholders.
  • Strong analytical skills and proficiency with numbers and budgets.
  • Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
  • Ability to work with cross functional teams and multiple stakeholders.
  • Aptitude for priority management where it concerns managing multiple deliverables/work streams.
  • Must be able to organize ideas and present back information logically and sequentially.

Organization Dentsu Media
Industry Accounting / Finance / Audit Jobs
Occupational Category Media Effectiveness Analyst
Job Location Toronto,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-05-25 6:48 am
Expires on 2024-05-20