Marketing Specialist



In the role of Marketing Specialist, you’ll work closely with the SVP, Operations to support the company’s overall objectives, as well as each business unit’s marketing needs. This role will be ‘boots on the ground’, providing direct execution and support for shared business objectives.

This includes leading or otherwise directly supporting content creation, communications, branding, signage, reporting and stakeholder interactions, PR activities, and other broad marketing initiatives that support our corporate goals.

You will be responsible for ensuring alignment on brand and market positioning across all business functions and helping stakeholders to identify the best paths forward.

The Role

In this role, you will be responsible for:

Online / Digital / PR

· Regular and brand-consistent corporate news updates, shared through our website and social media channels

· Management of the MZ website, including regular updates to content and personnel as required. Diagnose and solve for any technical issues or rapid updates required (yourself or through the use of an agency)

· Management of all non-website digital properties for MZ – including Google, LinkedIn, Twitter, Facebook, tradeshow profiles, and anywhere else our brand appears

Content Creation

· Creation of PR and corporate news updates, celebrating MZ and client milestones, MZ events, and otherwise updates that reflect positively on our company and client base

· Assist in the creation of relevant sales and marketing materials, for both internal and external use. This may include PDFs, presentations, pitch decks, and more.

· Own the marketing review and approval of client reporting updates, ensuring copy is consistent, clear, and concisely written, and that best practices are followed

Corporate Brand

· Proactive management of all MarshallZehr brand assets and maintenance of all market positioning and messaging

· Ensuring the accuracy and consistency in voice and brand for all external facing content.

· Proactively managing the version-control process for all marketing and sales materials, including regular audits of materials for accuracy

· Proactively manage the installation of signage on relevant development sites

· Support any external marketing or brand requirement, such as providing logos or copy to third parties as needed

· Assist in the creation of any brand-related materials (such as swag items, business cards, and other ad hoc needs)

· Engagement and managing of existing or new agency or execution relationships to assist in the maintenance of our brand

Organization MarshallZehr
Industry Marketing Jobs
Occupational Category Marketing Specialist
Job Location Ontario,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2022-09-23 3:18 pm
Expires on 2022-11-07