Marketing Manager

Description:

Our client, a leading Consumer Packaged Goods (CPG) company located on the Oakville/Mississauga border, is seeking a Channel Marketing Manager to implement and execute channel-specific marketing strategies aimed at achieving P&L objectives across Strategic Business Units (SBU’s). This role requires strong collaboration across multiple teams including SBU Product Marketing, Digital/eBusiness, Sales, Marketing Services, and Global Brand Management (GBM).

Key Responsibilities

Channel Management

• Partner with SBU Product Marketing teams to identify and implement growth initiatives within existing and new product portfolios.

• Understand SBU P&L objectives to make sound go-to-market recommendations driving both top and bottom line results.

• Collaborate with Sales, Product Marketing, Marketing Services, and GBM on growth initiatives, program development, research, competitive insights, and presentation/training delivery.

• Build and maintain channel expertise through field travel, industry event attendance, competitive analysis, and close collaboration with Sales and SBU partners.

• Develop customer channel plans tied to joint business planning objectives.

• Monitor sales, margin, and volume across key products and customers; create action plans to address challenges.

• Work with Business Intelligence to measure program/promotional effectiveness and implement improvements.

• Support Sales and SBUs in monthly/quarterly business reviews.

• Partner with Marketing Services to ensure development of 2D, 3D, and digital collateral for product launches, promotions, and campaigns.

Merchandising

• Collaborate with GBM to design, create, and develop merchandising programs, displays, and promotional materials.

• Execute launch, distribution, and roll-out of all merchandising activities efficiently.

Required Skills & Knowledge

• Advanced Microsoft Office skills; Adobe Creative Suite is an asset.

• Ability to influence, collaborate, and build trust across teams.

• Strong financial acumen, analytical skills, and problem-solving ability.

• Effective communication skills at all business levels, including presentations to customers.

• Ability to travel up to 10% of the time.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

• Minimum of 5 years of Sales and/or Marketing experience, preferably in Consumer/Durable Goods.

Benefits & Work Environment

• Hybrid work environment, with collaboration across cross-functional teams.

• Opportunity to drive impactful channel strategies for a leading CPG brand.

• Professional development within a dynamic industry environment.