Description:
As Marketing Manager, you will oversee the full 360° brand experience, helping to lead visual direction, content strategy, campaign ideation, and storytelling across all platforms. You’ll collaborate and report the Direction Team while leading our in-house team to build a cohesive, elevated, and unforgettable brand identity that inspires both brides and the industry at large.
What You’ll Do
- Lead brand vision and identity, ensuring a consistent aesthetic across all touch points (social, digital, print)
- Report to the Direction Team to provide strategic marketing to achieve the overall goals of the business
- Own and evolve TMB’s visual content strategy across platforms (Instagram, Pinterest, TikTok, website, email marketing)
- Create and execute high-level seasonal campaigns, designer launches, editorial shoots and daily content
- Guide the tone and voice of TMB’s digital presence, including copywriting, captions, and creative direction
- Manage the marketing calendar and develop strategies that drive engagement, bookings, and brand visibility
- Communicate professionally with external vendors, clients and designers
- Represent TMB at events outside of the boutique such as styled shoots, workshops, designer meetings, etc.
- Lead conversations and respond on brand to inquiries over social media direct messages
- Design email marketing campaigns
- Oversee the design and creative for all external marketing needs such as but not limited to signage, lookbooks, packaging, and events
- Stay ahead of bridal, fashion, and lifestyle trends to keep TMB on the cutting edge
- Collaborate closely with the sales and bridal stylist team to ensure the boutique experience reflects our digital brand
You Might Be the One If…
- Have 3+ years in branding, marketing management
- Are a visual storyteller obsessed with aesthetic, tone, and next-level brand vibes
- Are fluent in Canva, Adobe Creative Suite, photo and video editing, and social media trends
- Think like a marketer and a designer and can confidently pitch and execute ideas
- Thrive in a collaborative, fast-paced environment with a lot of moving pieces
- Love making brides feel their best