Marketing Generalist

Description:

Reports directly to the Marketing Director with functional relationships with Producers, and Sales Department.

Work Environment

1. Hybrid remote/in-office working environment 2. Open office, friendly, and highly collaborative team environment. 3. YES TV works closely with our partner company, Crossroads Christian Communications Inc. which shares our workspace. www.crossroads.ca 4. Co-workers who are committed to the exceptional delivery of our services and are critical to our dynamic and growing station.

Areas of Responsibility

1. Design and building graphics assets for promotions, marketing, and advertising campaigns

2. Support and protecting design language and brand integrity across YES TV communications

3. Design and building resources for internal and external communications initiatives

4. Design and building assets for sales support materials

5. Create graphics, UI, and UX elements for web and digital implementations

6. Create, scheduling, and posting social content across YES TV brand platforms

7. Provide support to on-air promotions through video editing, graphic design, and copy writing.

8. Ensure brand guidelines are met in social media posts

Job Specific Duties

• Create promotional, web and social media graphics
• Produce graphic design for external advertising, print advertising and client creative
• Moderate and update social media channels to encourage conversation and engagement
• Engage with audiences through social media channels
• Oversee social media contest fulfillment, as they relate to promotional contracts and initiatives
• Create content for social media posts on Facebook, Twitter and Instagram which best represent the tone of YES TV and the programs being aired
• Other duties as required

Qualifications And Skills

• Degree or Diploma, or equivalent proven experience in video production
• 3+ years’ experience as a designer
• A proven eye for design
• Strong command of Adobe Creative Suite of programs
• Working knowledge of web design (HTML and CSS)
• Solid understanding of print and web graphics
• Solid understanding of video editing and production
• Proven demonstration of understanding and practice of design theory
• Strong communication skills
• Excellent interpersonal skills to work cooperatively with several stakeholders

Attributes

• Passion for creativity and design
• Desire for continuous learning, keeping up with tech and design trends
• Works well under pressure and meets deadlines
• Highly organized, with excellent time management skills
• Able to work independently, and thrive with focused collaboration

Apply Now

Applications must include a current resume and a cover letter that includes a brief explanation of why you feel you would be a good fit for this role and organization, along with a link to your portfolio of work.