Marketing & Digital Content

Description:

• Write and develop creative briefs for the design team and work with different departments to assist in implementing a robust creative brief process.
• Oversee partner and in-house ad trafficking, forecasting, and reporting across our CFL Network (CFL.ca, LCF.ca, as well as member club sites) and other owned digital channels such as YouTube, Simplecast, push notifications, and our CFL Weekly newsletter.
• Support the execution of all content marketing initiatives under the guidance of the Manager, Marketing & Fan Engagement.
• Provide regular reporting and forecasting including but not limited to, digital campaign performance, reach, impressions, and all other related metrics that support growth, revenue optimization, and fan acquisition.
• Identify and recommend new marketing opportunities and explore ways to further grow the league’s audience acquisition.
• Work cross-functionally to support partnership and marketing initiatives through the development of free-to-play games and their promotional campaigns.
• Work with content and partnership teams to execute contest fulfilment and ideation.
• Work with other members of the internal marketing and content team to deliver monthly, year-end, and campaign-based reporting to department leads.
• Other duties as required.