Marketing Coordinator

Description:

MacEwan University is seeking a Marketing Coordinator for a full-time 12-month term with the School of Continuing Education. Reporting to the Marketing Manager, you will support the School’s marketing initiatives by developing and executing strategic campaigns and events to promote a wide range of programs.

Key responsibilities include:

• Collaborate with the Marketing Manager to set and prioritize marketing plans.

• Lead coordination and execution of marketing campaigns, projects, and events.

• Create engaging content for social media, Google Ads, newsletters, print materials, videos, and more.

• Monitor and respond promptly to social media interactions.

• Provide live event coverage and generate content from event activities.

• Ensure consistent branding and messaging across all campaign materials.

• Attend events to promote the School and enhance visibility.

• Conduct market research and analyze trends to inform strategies.

• Compile reports and present insights from analytics and surveys.

• Track and report campaign performance to optimize future initiatives.

• Engage with stakeholders to align marketing efforts with organizational goals.

• Manage website content updates for partner relations.

Skills & Qualifications:

• Hands-on experience with social media platforms and digital advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn).

• Strong project management and writing skills with attention to detail.

• Experience with Google Analytics and data-driven marketing.

• Ability to work independently and collaboratively.

• Proficiency in Microsoft Office, Canva, and preferably Adobe Creative Suite.

• Bachelor’s degree in marketing, communications, business, or related field.

• Minimum 2 years marketing or communications experience.

• Experience with CRM tools and website implementation considered assets.

• Flexible to support events outside regular hours.

Benefits:

• Competitive salary and vacation time.

• Flexible benefits package.

• Culture of continuous learning.

• Career growth opportunities.