Description:
The Marketing and Social Media Coordinator utilizes their expertise to plan and coordinate various initiatives within the marketing department to ensure maximum alignment with business strategies. They will also be responsible for managing the company’s social media platforms through content development and community management, as well as producing relevant content to enhance the company’s visibility.
MAIN RESPONSIBILITIES
SOCIAL MEDIA MANAGEMENT AND ONLINE COMMUNITY :
- Plan and coordinate the creation of content tailored to different markets and personas across all Kinova platforms (LinkedIn, Facebook, Instagram, YouTube, TikTok) and Kinova assistive technologies (Facebook and Instagram);
- Write, edit, and publish high-quality, engaging content consistent with our brand and the specifics of the markets where Kinova operates;
- Animate and moderate online communities, respond proactively to comments, and engage with the audience;
- Coordinate paid advertising campaigns (ads) and monitor performance (KPIs).
CONTENT CREATION :
- Write and design editorial content (case studies, articles, newsletters, website text) tailored to our various markets and personas;
- Participate in the ideation and creation of visual and multimedia content (text, attractive visuals, videos) for social media and the website;
- Manage and update Kinova and Kinova Assistive websites;
- Collaborate on managing action and production calendars to maximize our brand's influence and reach;
- Design visual materials (web banners, brochures, posters, visuals for social media, etc.);
- Adapt visual identity across different formats and advertising media;
- Ensure layout and graphic production of marketing documents.
COORDINATION OF MARKETING DEPARTMENT PROJECTS :
- Coordinate marketing projects within the department and ensure follow-ups on internal and external projects;
- Manage translation requests and all internal and external inquiries addressed to the marketing department;
- Design, produce, and update various sales tools and presentations in collaboration with relevant teams;
- Perform any other related tasks linked to marketing, communications, or support for the sales department.
POSITION REQUIREMENTS
- Hold a bachelor's degree in marketing, communications or any other related field;
- Have a minimum of 3 years of experience in the marketing field with relevant experience as a manager;
- Experience in a company whose sales are mostly in export;
- Experience in brand management and in the development and management of marketing campaigns and programs;
- Web knowledge (CRM, portal, SEO, SEM);
- Excellent knowledge of the Office suite and Google.
REQUIRED SKILLS
- To have a very pragmatic B2B customer-oriented approach;
- Have a data-driven decision-making methodology;
- Possess an excellent sense of organization and priority management;
- Demonstrate highly developed interpersonal skills;
- Ability to manage several urgent files simultaneously;
- Demonstrate the ability to work in a multidisciplinary team.
- Drive for results;
- Seek creative solutions;
- Work in partnership;
- Navigating change.