Coordinate and execute marketing plans for various audiences, contributing to the College’s marketing strategies through the academic and service portfolio model (i.e. product launches, recruitment campaigns, event promotion, or lead generation/nurture campaigns)
Coordinate all aspects of marketing execution workflow – gathering/writing required elements, collaborating with other teams, meeting budget targets and key milestones
Collate and conduct industry research, benchmarking, competitive scans for planning purposes
Create or collaborate with other teams to produce content including copywriting, writing for the web, writing for email marketing, basic video (mobile only), etc.
Assist with website audits, keyword research and updating web pages based on SEO recommendations in our Drupal CMS
Communicate campaign objectives, timelines, instructions for use or promotion, and deliverables to various stakeholders
Conduct digital campaign testing, such as A/B or multivariate testing, to maximize click-through and conversions
Track and report key performance metrics using data analytics tools to drive traffic and optimize lead generation
Attend professional development webinars and workshops to further develop marketing knowledge and share learnings with other members of the Marketing team
Other projects, duties and initiatives as assigned
Qualifications
Post-secondary 3-year diploma or degree in Marketing, Communications or related discipline
Google AdWords and Google Analytics certification, or commitment to complete, is considered an asset
Minimum 3-years of work experience in a Marketing Coordinator or similar position
An equivalent combination of education and/or experience may be considered; preference will be given to applicants meeting the education requirements
Hands-on experience with creating campaigns across Google, Facebook, etc. including keyword research and audience targeting
Experience or familiarity with Adobe Creative Suite, video editing, website updating, Google AdWords, Search Console, Keyword Planner and Analytics is an asset
Working knowledge or experience with the following: email marketing, segmentation, workflows, forms, landing pages, performance reporting, paid advertising, social media, content management and Search Engine Optimization (SEO); and proven ability to perform research, analyze data, derive actionable insights and present on findings
Comfortable sharing ideas, asking questions and is open to constructive feedback
Strong interpersonal, written and oral skills
Excellent attention to detail and a high motivation to learn
Problem-solving and critical thinking skills with the ability to organize and communicate data
Understanding of brand, tone, stakeholders and target audiences
Good time management skills and the ability to work independently and as part of a team