Marketing Automation

Description:

As the Marketing Automation (Demand Generation) Analyst, you will be reporting to the Manager, Demand Generation & Revenue Operations, and will play a key role in the adoption and growth of B2B marketing automation platform operations and execute various marketing programs within the marketing automation platform.

Key Responsibilities:

• Build new user acquisition and lead nurturing programs, optimizing customer journey and keeping Canon top of mind
• Design, develop, and execute email campaigns that drive engagement and conversion with our target audience
• Implement marketing automation best practices, including database segmentation, email list management, data quality/hygiene and integrations with other connected platforms
• Assess marketing technology tools and support the setup and successful integration into the marketing tech stack

To Succeed, You Will Need:

• Post-secondary education in Marketing of Business Administration
• Minimum of 1-year related work experience
• Good understanding of data and customer segmentation
• Knowledge of Marketo or similar marketing automation platforms such as Hubspot or Pardot
• Knowledge of Salesforce or similar CRM platforms
• Strong Excel and Google Analytics skills
• Good time and process management skills