Description:
Summary of Key Responsibilities (job functions include but are not limited to):
- Social Media:
- Coordinate newsletter and email marketing, with direction by the Senior Communications Advisor
- Organise communication tactics (including email lists) in accordance with the priorities of the HBI
- Build and maintain a content calendar of activities to support overarching marketing plans
- Develop compelling web and social media content for the Mathison Centre and Hotchkiss Brain Institute, and support web content development for the Hotchkiss Brain Institute under the guidance of the Senior Communications Advisor
- Curate HBI and Mathison's social media presence to keep followers engaged and educated. Actively interact with followers and target audiences to increase engagement
- Coordinate live social media coverage at events and collection of content for future posts
- Edit collected photographs and video into short form social media videos for various social media platforms
- Analyze the performance of digital marketing communications
- Provide HBI leadership with analytics to make informed decisions on social media marketing
- Contribute to organization wide decisions that pertain to marketing and communication
- Work closely with HBI and Mathison members to share their work with the public
- Assist in event planning and coordination for HBI and Mathison, including but not limited to promotion, registration coordination, set up and tear down, technology coordination for hybrid events and speaker coordination.
- Event Organization, Coordination, and Execution:
- Work with the HBI and Mathison to support events
- Make pertinent decisions about events to ensure reputation of HBI is priority
Qualifications / Requirements:
- At least 6 months communication experience in a professional environment
- Degree in marketing, communications, public relations, or other related field
- Strong written and verbal communication, organizational, and interpersonal skills
- Intermediate to advanced knowledge of MS Office software
- Extensive experience using social media scheduling tools and understanding associated analytics (hootsuite, Later)
- Familiarity with editing tools such as Canva, Adobe Illustrator, Adobe Photoshop
- Familiarity with video editing tools such as a CapCut, Adobe Rush, Premiere
- High level of ability to translate complex subjects into simple language
- Respectful, collaborative approach to working with various stakeholders in the HBI and Mathison community
- High level of problem solving abilities and uses research and analysis to solve complex problems
- Familiarity with Drupal 8, Livewhale and Marketo are assets