Marketing And Trade Show Coordinator

Description:

Join a collaborative team environment as the Marketing and Trade Show Coordinator, supporting the day-to-day operations of the Marketing department. In this dynamic, multi-faceted role, you’ll help drive product and marketing initiatives while supporting trade show planning, vendor relations, and digital marketing efforts. This position plays a key role in launching product lines and shaping brand presence across North America.

Key Responsibilities:

• Identify new product line opportunities aligned with business goals and market trends.

• Analyze consumer trends and make strategic recommendations to senior leadership.

• Coordinate and manage all aspects of trade show preparation including product selection, promotions, scheduling, and booth setup.

• Travel to trade shows in Canada and the U.S. as needed.

• Oversee product quality control and functionality improvements.

• Manage and update the company showroom used by the sales team and retail customers.

• Collaborate with senior management and the graphics team on product marketing strategies, packaging, and promotional planning.

• Review product samples and recommend adjustments to design elements (e.g., color, shape, name).

• Support the Sourcing Department with vendor communication for new product lines.

• Plan and monitor digital marketing campaigns across multiple platforms.

• Approve and oversee email and print marketing materials.

• Lead proofreading and quality control of marketing collateral, including catalogs.

• Organize seasonal social and corporate events.

Qualifications:

• College or University degree in Marketing or a related field.

• Minimum 5 years of experience in a marketing or brand coordination role.

• Proven experience advising senior leadership on marketing initiatives.

• Strong experience in social media strategy and campaign execution.

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, and Microsoft Office.

• Experience in product development or merchandising is an asset.

• Strong organizational and multitasking abilities.

• Experience planning and executing trade shows.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Graphic design experience.