Description:
Reporting to the Director, External and Government Affairs, this position is responsible for developing a series of comprehensive communications plans to maintain and enhance Kwantlen Polytechnic University’s visibility, branding, positioning, enrolment programs and services, media/community relations and employee relations. This position works closely with senior leadership, faculty, staff and other internal and external stakeholders.
EDUCATION AND EXPERIENCE
- Minimum of a Bachelor’s degree in Journalism, Communications or Business with a specialization in Public Relations/Communications, or an equivalent combination of education and experience.
- Minimum of 5 years directly related experience in marketing and communications in a managerial role, 5 years preferred. Previous media experience is essential. Experience working in a post-secondary environment an asset.
QUALIFICATIONS
- Demonstrated experience researching, developing, implementing, managing and measuring media and communications activities and functions.
- Ability to interact and maintain effective working relationships with a wide range of individuals at all levels of the university as well as with external stakeholders and suppliers in the communities.
- Experience liaising with government officials at a local, municipal and provincial levels and speaking both formally and informally in public forums.
- Ability to quickly and independently evaluate issues for risk and benefit and determine and implement appropriate response.
- Ability to work independently, exercise discretion and sound judgment in dealing with confidential and/or controversial University matters.
- Demonstrated strategic experience and success in managing and developing successful media campaigns, advertising, social media, writing media releases, speaking to media, and other related marketing and communications tasks.
- Excellent writing, proofreading ad editing skills for a variety of media types (print and electronic) with an eye for detail, design, content and brand.
- Proven ability to plan, schedule and direct staff in a busy environment with priorities of paying attention to detail, optimizing resources and effectively meeting deadlines and project requirements.
- Demonstrated strength in effectively managing multiple priorities simultaneously.
- Demonstrated proficiency and experience in graphic design and print productions and using PC and Mac computers and publishing software including Photoshop, Word, Adobe Creative Suite CS5, Microsoft Office and Acrobat.
- Must be a self-starter with proven experience in supervision and administration.