Management

Description:

The Director of Product Marketing (Casual) leads marketing strategy and execution for Zynga’s Casual Games portfolio, including Words with Friends, Harry Potter: Puzzles & Spells, and upcoming unannounced projects. Embedded within the studio, the role integrates marketing into product development, collaborates deeply with cross-functional teams, and acts as the primary marketing voice guiding creative, UA, lifecycle marketing, ASO, and community functions. Responsible for building strategies, launching campaigns, driving live operations marketing, and leading a team.

Key Responsibilities:

• Build end-to-end marketing and channel strategies aligned with product roadmap and development stages

• Develop and execute marketing-led campaigns across TV, podcast, influencer, and earned media channels

• Drive live-ops marketing to support weekly and monthly engagement goals

• Build experimentation frameworks, best practices, and engagement playbooks

• Collaborate with Product Leadership, Analytics, and Finance on marketing performance and forecasting

• Lead, mentor, and manage direct reports and broader cross-functional teams

• Integrate marketing needs into product strategy and represent the product to internal functions

• Support the launch of new features, content, and game updates

Qualifications:

• 8–10 years of hands-on product marketing experience, specifically in Casual Mobile Games

• Experience with traditional + digital media buying: TV, podcasts, influencers

• Live operations marketing experience supporting full product development lifecycle

• Strong background working with performance marketing, UA teams, creative teams, and KPIs

• Experience with test/learn strategies and growth experimentation

• Ability to lead and collaborate cross-functionally across multiple marketing and development teams

Desired Characteristics:

• Strategic thinker with strong execution skills

• Deep understanding of mobile gaming consumer behavior

• Strong leadership and team management abilities

• Highly collaborative, analytical, and data-driven

• Excellent communication and ability to influence stakeholders

• Comfortable working in fast-paced, creative, and dynamic environments

Additional Requirements:

• Must work onsite as required by workplace policy

• Must be able to collaborate across global teams

• Commitment to diversity, equity, inclusion, and ethical hiring practices

• Awareness: Zynga does not conduct interviews via messaging apps (Telegram/WhatsApp)

• Workplace accommodations available on request

• No financial exchanges are part of the hiring process