Head of Paid Media

Description:

Directive Consulting, a leading B2B performance marketing agency specializing in revenue-focused growth strategies, is seeking a Head of Paid Media – Startups (Director of Demand Generation) to spearhead its Startups Division. The role is designed for an experienced, high-performing marketing leader with deep knowledge of B2B and SaaS, strong Paid Media expertise, and a proven track record in leading multi-disciplinary teams across Paid Media, SEO, and CRO.

This position is pivotal in shaping strategy, driving execution, and ensuring client success for a high-velocity portfolio of startup and SMB clients. As a senior leader, you will guide a cross-functional team of 20+ digital marketers, including Associate Directors and Demand Generation Managers, with Paid Media accounting for 90% of the division’s service delivery. You will play a critical role in scaling accounts, building leadership capabilities, and ensuring operational excellence across client campaigns.

Key Responsibilities include:

• Leading, coaching, and inspiring a 20-person marketing team to deliver consistently high-quality strategy and execution.

• Developing Associate Directors into strong client-facing leaders and people managers.

• Acting as executive sponsor for top-tier startup accounts, driving alignment in renewals, ABRs, and escalations.

• Owning key KPIs such as client retention, NRR, campaign performance, and team engagement.

• Shaping strategic direction of the Startups division, including forecasting, hiring, and budgeting.

• Partnering cross-functionally with Sales and service lines to fuel new business, upsells, cross-sells, and retention.

• Overseeing department planning, capacity, and hiring to support sustainable growth.

Skills & Qualifications:

• 7–10+ years of experience in performance marketing leadership, ideally in an agency environment.

• Strong background in B2B and SaaS marketing with success in managing high-volume, fast-paced accounts.

• Experience managing 30+ client accounts with multi-service delivery oversight.

• Proven ability to coach and develop senior managers and individual contributors.

• Proficiency in auditing Paid Media campaigns across Google Ads, LinkedIn, and review platforms such as G2/Capterra.

• Working knowledge of SEO and CRO.

• Exceptional executive presence with the ability to represent the agency confidently in C-level discussions.

• Strong decision-making, KPI-driven execution, and operational management skills.

• Bonus: Experience publishing, mentoring, or speaking in the B2B/SaaS marketing space.

• Bonus: Familiarity with RevOps, lifecycle metrics (e.g., LTV:CAC), and onboarding frameworks.

Why Join Directive Consulting?
Employees benefit from a competitive base salary, performance-based bonuses, and an extensive benefits package. Highlights include:

• Health & Wellness: Comprehensive medical, dental, vision, disability, and life insurance (100% employer-paid for employees, 50% for dependents).

• Mental & Physical Support: Access to Spring Health therapists, Headspace, Omada physical therapy, Aaptiv workouts, and complimentary One Medical membership.

• Work-Life Balance: Unlimited PTO (with a 2-week minimum), paid holidays, birthday off, year-end company closure, and parental leave.

• Financial Security: Traditional and Roth 401(k) with 3% employer match.

• Recognition & Growth: Annual performance bonuses, all-agency trips, and a culture of development and support.

• Remote Flexibility: 100% remote role with option to work from company offices in Irvine, CA.

Work Environment Requirements:

• Fully remote setup with collaboration via Zoom and Slack.

• Reliable internet access and professional remote work environment required.

• Must have valid work authorization and permanent residency in Canada.