Growth Marketing Manager

Description:

LVLup Sports, an AI-powered sports betting intelligence platform often referred to as the "Bloomberg Terminal" for player-prop betting, is seeking a highly skilled Growth Marketing Manager to join their dynamic team. This role is perfect for a marketing professional who thrives at the intersection of sports culture, digital marketing, and community building. The company has already demonstrated exceptional performance with a 1160% profit over five years, is in the process of raising pre-seed funding, and plans to soft-launch their MVP in mid-November 2025. With an existing audience of around 20,000 followers, the next step is to scale growth, deepen engagement, and convert followers into active users.

The Growth Marketing Manager will work closely with the Marketing Lead to design and execute a scalable user acquisition strategy, manage social media channels, create high-performing content, and foster a loyal online community of sports betting enthusiasts. This position offers high autonomy, the opportunity to test and iterate strategies rapidly, and direct involvement in shaping the company’s brand voice and marketing engine from the ground up.

Key Responsibilities:

• Develop and execute go-to-market strategies to drive installs and conversions via both paid and organic channels.

• Lead content creation and management across TikTok, Instagram, Twitter/X, and Discord, ensuring platforms act as growth and engagement drivers.

• Build and nurture an active online community of affiliates, sports betting fans, and influencers.

• Create, test, and optimize ad campaigns, social creatives, and landing pages for maximum ROI.

• Track, analyze, and report marketing metrics, adjusting strategies based on performance data.

Required Qualifications:

• Demonstrated success in scaling user acquisition across multiple channels.

• Proven expertise in managing and growing social media audiences, particularly on TikTok, Instagram, Twitter/X, and Discord.

• Experience building and moderating online communities.

• Ability to develop high-performing, engaging marketing content.

• Strong analytical skills and a data-driven approach to decision-making.

• Project management skills with the ability to handle multiple priorities.

• Entrepreneurial, self-starting mindset, comfortable in fast-paced, founder-led environments.

• In-depth understanding of sports betting culture, trends, and terminology.

Preferred Skills (Nice-to-Haves):

• Existing credibility or presence in sports gambling communities.

• Affiliate marketing and partnership experience.

• Hands-on experience with paid advertising campaigns across platforms such as Meta, TikTok, and Google.

• SEO and content marketing knowledge for organic growth.

• Basic design and video editing skills.

• Experience with influencer marketing in the sports industry.

Why Join LVLup Sports:

• Direct ownership of the company’s growth playbook with minimal red tape.

• Opportunity to combine a passion for sports with strategic marketing.

• Be part of building a product from its earliest stages with visible, rapid results.

• Work alongside a founder and team deeply connected to sports and gambling culture.