Develop and execute a wide range of ABM campaigns and growth experiments across channels, from email, social/search advertising, to in-person bespoke events and direct mail, to achieve pipeline targets.
Identify new growth experiments and channels that will help scale the demand gen efforts efficiently.
Coordinate quarterly sequence of marketing efforts and ensure key stakeholders have needed visibility.
Gain a deep understanding of the product and ICP to inform messaging and experiment theses.
Deliver account research and analysis on best approaches to target accounts.
Work with Content Marketing to leverage new lead magnets to attract customers and fill our pipeline.
Build assets required to execute campaigns and experiments, including landing pages, email, and creative.
Delve into the data and key metrics daily to tune campaign effectiveness, optimize funnel performance from acquisition to retention and referral, and align with Sales on shared pipeline goals and feedback.
Provide ongoing reporting, campaign insights and progress on reaching goals to stakeholders.
Jump-in anywhere our team might need help along the way.