Develop and execute a wide range of marketing campaigns and growth experiments across channels, from email, social/search advertising, to in-person events, to achieve pipeline targets.
Identify new growth experiments and channels that will help scale the demand gen efforts efficiently.
Coordinate quarterly sequence of marketing efforts and ensure key stakeholders have needed visibility.
Gain a deep understanding of the product and ICP to inform messaging and experiment theses.
Work with Content Marketing to leverage new lead magnets to attract customers and fill our pipeline.
Build assets required to execute campaigns and experiments, including landing pages, email, and creative.
Delve into the data and key metrics daily to tune campaign effectiveness, optimize funnel performance from acquisition to retention and referral, and align with Sales on shared pipeline goals and feedback.
Jump-in anywhere our team might need help along the way.
Who We’re Looking For
6+ years of digital marketing experience, ideally including recent B2B SaaS.
Proven track record of developing and delivering marketing campaigns and channel experiments.
Full-stack experience and interest in behavior-based email marketing, SEO, SEM, social and display ads, events, affiliate, influencer, and customer referral marketing.
Self-starter with a bias towards action, results, visibility, and well-managed projects.
Strong learning orientation with demonstrated results as an inquisitive problem solver.
Skilled at working across marketing, sales, and customer success teams.
Data-driven marketer who strengthens their intuition with large amounts of data and customer insights.
Outstanding storyteller who is skilled in writing and has a good eye for design.
Creator who can produce a wide range of internal and external collateral that stands out.
Performance-focused and accountable to the KPIs related to their work, especially ROI.
Proficient in Salesforce, Marketo, WordPress, Google Analytics, and ad tools.