Growth Marketing Leader

Description:

We’re hiring a strategic and results-driven Growth Marketing Leader to pilot our demand generation efforts across both product-led and sales-led motions. This role will oversee acquisition strategy and execution across all channels, with full pipeline accountability and a clear mandate to drive measurable growth.

You’ll lead a high-performing team of 4–5, delivering full-funnel campaigns that create and capture demand for Float’s expanding suite of products. You’ll own revenue-driving initiatives—from brand to performance—and strike the right balance between experimentation and scalable execution.

You'll be directly accountable for meeting pipeline targets and supporting closed-won revenue through strategic marketing initiatives across channels. Success in this role means driving measurable growth: improved conversion rates, optimized CAC, increased MQL-to-SQL conversion, and acquisition across customer segments.

What You’ll Be Responsible For

Full-funnel Strategy & Execution: Build and execute integrated marketing strategies that drive awareness, conversion, and revenue.
Channel Ownership: Oversee brand marketing, content marketing, performance marketing, field/event marketing, and account-based marketing initiatives to create cohesive customer experiences. Tailor tactics to the needs of small businesses and mid-market buyers. 
Pipeline & Revenue Accountability: Own quarterly and annual pipeline targets. Deliver results across inbound and influenced revenue.
Cross-functional Leadership: Partner with Sales, Product, and Finance to align marketing initiatives with company growth goals.
Marketing analytics & ops: Own the data and martech stack (Hubspot, Salesforce, GA4). Use insights to drive strategic pivots and optimizations.
Process Optimization: Strengthen internal processes and systems to improve efficiency as our integrated marketing function evolves.
Team development: Coach, mentor, and grow a high-performing, outcomes-focused team.

About You

Here’s what sets you up for success at Float: 

You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users.
You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what’s best for the business, not just your role.
You Think Big and Move Fast. You’re energized by building from 0 to 1. You’re not afraid to challenge the status quo, experiment quickly, and learn as you go.
You Constantly Learn and Grow. You’re hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
You Win as a Team. You’re a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.

In addition to living our values...

You've got the experience: You bring 10+ years of experience in growth marketing, with 3–5 years leading teams. Experience in fintech, SaaS, or transaction-based models is a plus.
You're results-oriented: You have a track record of consistently meeting or exceeding pipeline and revenue targets while continuously optimizing performance metrics (CAC, MQL-to-SQL conversion, channel diversification, etc.).
You're data-driven: You have exceptional data analysis skills and can translate complex metrics into actionable insights that drive strategy. You're proficient with marketing technology platforms including Hubspot, Salesforce, and Google Analytics 4.
You're a growth accelerator: You’re comfortable operating in ambiguity and moving quickly. You know when to test new approaches and when to double-down on proven tactics.
You're a true owner: You’re hands-on and are constantly seeking ways to raise the bar on what's possible. You’re comfortable operating in ambiguity and moving quickly.
You know how to market to segments: You've successfully developed and implemented distinct marketing strategies for different buyer segments and know how to tailor your efforts to their unique buying behaviors.
You're a collaborative leader: You excel at cross-functional partnership and can effectively communicate marketing's value across the organization.
You thrive in ambiguity: You're comfortable making decisions with imperfect information and can adapt quickly as conditions change.
You understand how to market for different selling motions: You have experience supporting both product-led growth and sales-led acquisition strategies.

This may not be the role for you if…

You lack experience being accountable for pipeline or revenue targets
You prefer stability over rapid growth and constant change
You're uncomfortable balancing strategic vision with hands-on execution
You're uncomfortable with direct feedback and continuous optimization
You need well-established processes and systems to be effective
You prefer executing familiar playbooks rather than innovating new approaches
You’re not data-fluent or don’t tailor strategies based on insights
You don't enjoy team-building and people leadership
You struggle to manage multiple complex initiatives simultaneously