Global Measurement Science Director

Description:

Director, Global Measurement Science

Canada Goose isn't like anything else. We've built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

The Director of Global Measurement Science is a critical leadership role responsible for transforming our marketing measurement capabilities and building the analytics foundation that drives informed decision-making globally. This isn't just about tracking performance; it's about developing the intelligence systems that turn every media investment into measurable business value and sustainable competitive advantage.

As our Director, you will be the lead architect for our global marketing measurement framework, with a priority to connect our brand health and mROI programs. This is a pioneering role that includes working with regional, marketing, and technology teams to establish our infrastructure and foster a data-driven culture across our organization. This leader will have a mandate to improve operations with AI-enhanced analytics that enable predictive insights and scalable performance improvements across all channels.

In this role, your expertise will drive transformative measurement capabilities, creating integrated data solutions and intelligent optimization processes that don't just measure success—they enable it. This role reports into the Global Paid Media and Measurement function.

What You'll Do

Global Measurement Architecture: Develop robust measurement frameworks and outline the data signals (internal and external) and platforms required to deliver on it - based on priorities of the regional Presidents and Marketing LT
Performance Optimization: Be the driving force of our ROI program and will leverage advanced analytics (MMM, MTA, LTV, incrementality) and machine learning to continuously optimize campaign performance, identify growth opportunities, and demonstrate measurable returns across all media investments.
Executive Engagement & Presence: Interface regularly with the CDO/CIO, CCO, COO, CFO, Regional Presidents and Marketing LT to ensure leadership understands the ROI of its investments and is armed with the appropriate insights to make organization-wide data-driven decisions
Data Visualization: Define and implement marketing scorecards and advanced dashboards that transform complex data into actionable insights for stakeholders, with a vision to democratize all outputs across the organization
Data Integration: Lead initiatives to harmonize and support the technical centralization of data across multiple sources (including non-paid media channels), creating unified data ecosystems that enable comprehensive cross-channel analysis and reporting.
AI Innovation Champion: Work with Data Automation & AI team to identify, evaluate, and implement cutting-edge GenAI and Agentic AI solutions to enhance media optimization, automate insights generation, and unlock new performance opportunities.
Cross-Functional Partnership: Collaborate seamlessly with internal teams including Advanced Analytics, Product, Paid Media, Consumer Insights, CRM, Central Marketing (creative), Ecommerce, and Regional teams to ensure measurement strategies align with broader business objectives. Partner with external agencies for thought leadership and data collection.
Build and Mentor Global Talent: Evangelize the importance of data-driven decision making and recruit, develop and mentor a team of skill measurement professionals willing to continuously monitor and evaluate emerging trends in marketing measurement

Let’s Talk About You

Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field
8+ years of experience in digital marketing or related fields
3+ years in a leadership or managerial role
Exceptional leadership and team management skills, with a proven ability to build, motivate, and develop high-performing teams.
Proven track record of developing and implementing successful measurement frameworks in a complex online and offline environment
Experience engaging cross functional teams to think differently, demonstrated resiliency and grit to push through challenging projects
Luxury retail experience is an asset
Willing to travel 2-4x per year
Strong understanding of MMM, MTA, LTV and incrementality
Experience in budgeting and financial planning for marketing initiatives
Strong communication and presentation skills, with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.
Proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., R, Python, SAS) is a significant asset.