General Manager

Description:

This position reports to the General Manager of tekmar. This role is remote and is based in Vernon, BC, Canada.

Scope of Position

This highly motivated and experienced professional will serve as a key member of the tekmar Sales team, responsible for developing and executing comprehensive growth strategies and sales plans in collaboration with channel partners to drive business expansion. The role includes managing existing sales channels and partners, identifying and onboarding new channel partners, growing sales in line with the annual sales plan, and ensuring clear, consistent communication to support strategic initiatives.

Key responsibilities include leading sales management activities, delivering training on processes, products, and solutions, and strengthening customer relationships to support business development objectives. The individual will also be accountable for pricing strategy development, promotional program execution, contract management, and maintaining a robust sales pipeline to achieve revenue and margin targets.

This position is responsible for supervision of the Business development Manager.

This position reports to the General Manager of tekmar. This role is remote and will be supporting the tekmar brand located in Vernon, BC, Canada.

Primary Job Duties And Responsibilities

Achieve established annual revenue targets and profit margin objectives for the business. 
Establish and optimize the sales channel—directly or through Regional Sales Managers and Business Development Managers—to align with strategic growth priorities. 
Lead, develop, and manage sales staff, representatives, and channel partners to ensure deep understanding of product lines, processes, market opportunities, support resources, and go-to-market strategies. 
Develop and execute annual sales plans and forecasts, ensuring performance meets or exceeds Annual Operating Plan (AOP) targets. 
Drive business growth initiatives in collaboration with Regional Sales Managers, representatives, and channel partners, ensuring clear communication and alignment on strategic priorities. 
Oversee and support sales programs and marketing initiatives to maximize market impact and revenue generation. 
Manage and maintain customer and partner contracts to ensure compliance, performance, and long-term value creation. 
Provide strategic input to Marketing, Product Management, Product Development, and Technical Support to support the development of differentiated, market-leading products and services. 
Continuously assess sales channels, customer needs, and the competitive landscape to inform strategy and decision-making. 
Deliver industry-leading customer satisfaction through best-in-class training, coaching, and team development. 
Support customers in selecting appropriate equipment solutions aligned with their application requirements and the company’s product portfolio. 
Represent the company at trade shows and industry events to strengthen market presence and brand positioning. 
Collaborate across business platforms to drive synergies within the broader Watts product portfolio. 
Act as the voice of the customer, promoting a customer-centric culture across the organization. 
Partner with Product Management to develop and refine pricing strategies that support growth and margin objectives. 
Prepare and present periodic sales reports, including performance metrics, pipeline visibility, and market expansion opportunities. 
Lead or contribute to additional projects and initiatives as assigned by the General Manager or senior leadership. 
Demonstrate and uphold Watts’ core values of Integrity, Accountability, Continuous Improvement, and Transparency. 
Travel requirement: Approximately 60% travel across Canada, the United States, and Europe. 

Experience, Qualifications & Required Skills

Bachelor’s degree in mechanical engineering or business administration with technical expertise. 
7-10 years of regional, national, or outside sales experience 
Extensive sales management experience in the HVAC industry 
Proven ability to develop and execute a sales strategy with manufacturers’ representatives, wholesalers, contractors and other customers. 
Excellent marketing, business development/sales skills, client services and organizational operations 
Success in implementing and leveraging CRM systems to grow existing accounts/relationships and to develop new customers. 
Demonstrate ability to simply communicate complex concepts into a compelling and concise message 
Demonstrate strong business acumen in using financial reporting tools 
Demonstrate strong technical competency in HVAC applications and sales 
Proven ability to negotiate complex and strategic contracts 
Ability to creatively resolve complex problems with general guidance 
Ability to manage multiple tasks/projects and deadlines simultaneously 
Excellent interpersonal, presentation, verbal and written communication skills 
Demonstrate strong business acumen in using financial reporting tools, such as Microsoft Office Suite, Power BI, Main Frame and personal computer skills operating systems. 
Proven ability to develop and execute a sales strategy, targeting large, multi-year accounts, as well as short-cycle sales to small and medium sized organizations 
Embraces and is motivated by change 
Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable. 
Must successfully establish employment eligibility and satisfactorily complete background checks, including a National Criminal record and sensitivities check, reference and education verification as a condition of employment.