Description:
You will bring a deep understanding of enterprise ABM best practices and public-sector go-to-market, including long sales cycles, highly governed purchasing processes, and diverse persona involvement. You’ll develop and run high-impact 1:1 and 1: Few ABM programs designed to deliver influence, engagement, and qualified opportunities—supported by rich data signals, tailored messaging, and multi-channel campaign execution.
Experience & Education
Account and Program Strategy
- Build and own the ABM strategy for priority enterprise public sector accounts.
- Develop targeted 1:1 and 1: Few programs aligned to account needs, sales priorities, and market insights.
- Translate account and industry research into tailored messaging, positioning, and campaign plans.
Program Execution
- Design and execute integrated ABM programs across email, digital, content, paid media, events, and coordinated sales plays.
- Deliver highly personalized campaigns that resonate with public sector personas, buying processes, regulatory needs, and business challenges.
- Use Intent platforms, CRM, and marketing automation to orchestrate and scale campaigns efficiently.
Sales and Cross-Functional Alignment
- Work closely with Sales and Business Development to build shared account plans and activation strategies.
- Enable Sales with insights, content, engagement reports, and recommended actions.
- Collaborate with Product Marketing, Brand and Content Marketing, Digital, Field, and Channel functions to deliver consistent and high-impact execution.
Data, Measurement, and Optimization
- Use intent, engagement, and account-level signals to identify opportunities and timing.
- Track and report on engagement, funnel impact, pipeline contribution, and account progression.
- Analyze performance to identify optimization opportunities and improve program ROI.
Qualifications
- 5-8 years in B2B demand generation or ABM roles, ideally in enterprise SaaS.
- Experience marketing to public sector audiences with complex and lengthy buying cycles.
- Hands-on experience executing 1:1 and/or 1: Few ABM programs.
- Strong experience using CRM and Marketing Automation platforms; 6sense or other ABM intent platforms is a strong asset.
- Strong analytical skills with the ability to measure funnel performance and pipeline influence.
- Excellent communication and collaboration skills with proven ability to work effectively with Sales.