Description:
The Enterprise ABM Programs Manager is responsible for building, executing, and optimizing strategic account-based marketing programs for high-value public sector accounts. This will be the first role of its kind at Euna, with the opportunity to establish the Enterprise ABM function from the ground up. The successful candidate will set the operating model, processes, reporting standards, and campaign approach that will scale with the business.
THE IDEAL CANDIDATE
You will bring a deep understanding of enterprise ABM best practices and public-sector go-to-market, including long sales cycles, highly governed purchasing processes, and diverse persona involvement. You’ll develop and run high-impact 1:1 and 1: Few ABM programs designed to deliver influence, engagement, and qualified opportunities—supported by rich data signals, tailored messaging, and multi-channel campaign execution.
Experience & Education
Account and Program Strategy
- Build and own the ABM strategy for priority enterprise public sector accounts.
- Develop targeted 1:1 and 1: Few programs aligned to account needs, sales priorities, and market insights.
- Translate account and industry research into tailored messaging, positioning, and campaign plans.
Program Execution
- Design and execute integrated ABM programs across email, digital, content, paid media, events, and coordinated sales plays.
- Deliver highly personalized campaigns that resonate with public sector personas, buying processes, regulatory needs, and business challenges.
- Use Intent platforms, CRM, and marketing automation to orchestrate and scale campaigns efficiently.
Sales and Cross-Functional Alignment
- Work closely with Sales and Business Development to build shared account plans and activation strategies.
- Enable Sales with insights, content, engagement reports, and recommended actions.
- Collaborate with Product Marketing, Brand and Content Marketing, Digital, Field, and Channel functions to deliver consistent and high-impact execution.
Data, Measurement, and Optimization
- Use intent, engagement, and account-level signals to identify opportunities and timing.
- Track and report on engagement, funnel impact, pipeline contribution, and account progression.
- Analyze performance to identify optimization opportunities and improve program ROI.
Qualifications
- 5-8 years in B2B demand generation or ABM roles, ideally in enterprise SaaS.
- Experience marketing to public sector audiences with complex and lengthy buying cycles.
- Hands-on experience executing 1:1 and/or 1: Few ABM programs.
- Strong experience using CRM and Marketing Automation platforms; 6sense or other ABM intent platforms is a strong asset.
- Strong analytical skills with the ability to measure funnel performance and pipeline influence.
- Excellent communication and collaboration skills with proven ability to work effectively with Sales.