E-commerce & Crm Specialist

Description:

Solem, a fast-growing Canadian company specializing in innovative microfiber products for families, is seeking a highly skilled E-commerce & CRM Specialist to lead its digital growth and customer relationship initiatives. This role is ideal for a driven and analytical marketing professional who thrives on optimizing online shopping experiences and turning browsers into loyal customers through intelligent automations and targeted communications.

At Solem, our mission is to simplify daily life and make a real impact on the lives of our customers. We are a tight-knit, passionate team that values creativity, collaboration, and results. If you’re looking for a role where your contributions have direct, visible outcomes—and where you can grow alongside an expanding brand—this is the opportunity for you.

Key Responsibilities:

E-commerce Optimization (Shopify Plus):

• Enhance user experience (UX), improve product pages, and streamline checkout flows to increase conversions.

• Perform data-driven testing (A/B tests, heatmaps, behavior analysis) to identify and implement improvements.

• Ensure the Shopify store aligns with all marketing campaigns and business goals.

CRM and Marketing Automation (Klaviyo):

• Build and refine customer journeys through personalized, segmented campaigns: newsletters, abandoned cart flows, post-purchase series, and more.

• Segment audiences by behavior, purchase history, and interests for more precise targeting.

• Track KPIs such as open rates, CTRs, revenue per email, and customer lifetime value (LTV).

Cross-Functional Collaboration:

• Work closely with the creative team to develop high-impact content aligned with campaign goals.

• Ensure that paid campaigns (Meta, Google) are synchronized with on-site experiences.

• Analyze data using GA4, Klaviyo, and Shopify to inform strategy and recommend adjustments.

Qualifications:

• Minimum 3 years of hands-on experience in e-commerce, CRM, or digital/relationship marketing

• Advanced knowledge of Shopify Plus, Klaviyo, and CRM tools (Dynamics CRM is a strong asset)

• Deep understanding of online customer journeys and conversion rate optimization (CRO)

• Solid foundation in SEO (highly preferred)

• Bilingual proficiency in French and English, with excellent writing skills in both

• Strong analytical thinking and attention to detail

• Independent, curious, and proactive with a strong sense of initiative

Why Join Solem?

• 💻 100% Remote Work with flexible hours

• 🤝 Work with a creative, human, and passionate team

• 🚀 Be part of a growing company with a meaningful mission

• 🎯 Enjoy a high degree of autonomy and see the tangible impact of your work

• ⚙️ Use cutting-edge tools in a stimulating and dynamic environment