Director Of Paid Media

Description:

Directive Consulting, a leading B2B performance marketing agency, is seeking a Director of Paid Media – Startups (Remote Canada) to spearhead demand generation efforts for startup and SMB clients. This role is internally listed as Director of Demand Generation and involves managing a fast-paced portfolio with an emphasis on Paid Media, which accounts for 90% of the services provided, alongside SEO and CRO.

As the strategic and operational head of the Startups Division, you will lead a cross-functional team of 20+ digital marketers, including Associate Directors and Demand Generation Managers, to deliver measurable results and exceed client expectations. Reporting directly to the COO, you will play a key role in shaping the agency’s strategic direction, ensuring consistent delivery of performance-driven marketing, and cultivating a high-performance culture.

Key Responsibilities

• Lead, coach, and inspire a team of ~20 professionals across Paid Media, SEO, and CRO, ensuring excellence in both strategy and execution.

• Develop Associate Directors into strong client leaders and people managers capable of growing accounts and teams.

• Drive key performance metrics including client retention, campaign success, Net Revenue Retention (NRR), and team engagement.

• Act as the executive sponsor for top-tier accounts, ensuring transparency, alignment, and confidence during escalations and renewals.

• Oversee strategic planning for the Startups Division, including forecasting, hiring, budgeting, and margin management.

• Collaborate with Sales and other service lines to support new business development, upsells, and cross-sells.

• Foster a culture of clarity, accountability, and excellence across the team while maintaining strong relationships with executive-level clients.

Qualifications & Skills

• 7–10+ years of proven leadership in client-facing performance marketing within an agency setting.

• Extensive B2B and SaaS marketing expertise with experience overseeing 30+ accounts simultaneously.

• Demonstrated success in coaching and developing managers and senior individual contributors.

• Strong working knowledge of Paid Media platforms (Google Ads, LinkedIn, review sites like G2/Capterra), with familiarity in SEO and CRO.

• Strong executive presence and ability to navigate C-level conversations with confidence.

• Excellent communication skills with the ability to bring clarity to ambiguity and motivate teams under pressure.

• Strong background in KPI tracking, decision-making, and performance optimization.

• Bonus: Experience with RevOps, lifecycle metrics (e.g., LTV:CAC), and onboarding frameworks.

• Bonus: Speaking, publishing, or mentoring experience in the B2B/SaaS marketing space.

What Directive Offers

• Compensation: Competitive base salary + performance-based bonuses.

• Healthcare Benefits: Medical, dental, vision, disability, and life insurance, including a 100% employer-paid plan for employees and 50% employer contribution for dependents.

• Mental Health & Wellness: Access to therapists (Spring Health), Headspace membership, and physical wellness programs including Omada and Aaptiv.

• Time Off: Unlimited PTO (minimum 2 weeks), paid company holidays, birthday leave, paid parental leave, and a year-end recharge break (Dec 24 – Jan 1).

• Financial Benefits: 401(k) with 3% company match, annual tenure-based bonus, and financial wellness perks.

• Additional Perks: Complimentary One Medical membership, annual all-agency trip, and growth-oriented work culture.

Work Environment

This role is 100% remote-first with eligibility to work anywhere in Canada. Directive provides flexibility to collaborate virtually via Zoom and Slack while ensuring productivity and team engagement. Candidates must have reliable internet access, a professional work environment, and valid work authorization in Canada.