Director of Demand Generation

Description:

Directive Consulting, a leading B2B performance marketing agency, is hiring a Head of Demand Generation – Startups to lead its Demand Generation department and drive measurable results for its Startups Division. This role is remote-based in Canada and involves strategic and operational leadership over a high-velocity portfolio of startup and SMB clients.

Key Responsibilities:

• Lead, coach, and inspire a team of ~20 digital marketers across Paid Media, SEO, and CRO to ensure high-quality strategy and execution.

• Develop Associate Directors into strong client leaders capable of managing teams and growing accounts.

• Own KPIs across client retention, NRR, campaign performance, and team engagement.

• Act as executive sponsor for top-tier accounts, managing ABRs, renewals, escalations, and client alignment.

• Shape strategic direction of the Startups Division, including forecasting, hiring, budgeting, and margin management.

• Collaborate cross-functionally with Sales and other service lines to drive new business, upsells, cross-sells, and client success.

• Plan departmental growth, budgeting, and capacity management to maintain a healthy, high-performing team.

Qualifications:

• 7–10+ years leading client-facing performance marketing teams in an agency setting, with deep expertise in B2B and SaaS marketing.

• Proven experience managing fast-paced, high-volume accounts (30+ clients) with multi-service strategy delivery.

• Skilled in coaching managers and senior ICs, setting clear expectations, and providing feedback for growth.

• Strong proficiency in auditing Paid Media platforms (Google Ads, LinkedIn, G2/Capterra), with working knowledge of SEO and CRO.

• Executive presence and composure in high-pressure situations and C-level meetings.

• Comfortable tracking KPIs, reporting, and making decisions that drive results.

• Excellent communication skills to bring clarity to ambiguity and inspire teams.

• Bonus: Experience in B2B/SaaS thought leadership, RevOps concepts, lifecycle metrics (LTV:CAC), or client onboarding frameworks.

Benefits & Perks:

• Medical, dental, vision, disability, and life insurance (100% employer-paid for employee, 50% for dependents)

• Mental wellness support via Spring Health and Headspace

• Physical wellness via Omada, Aaptiv workouts, One Medical membership

• Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, year-end recharge

• Paid parental leave

• 401(k) with 3% company match

• Annual bonus based on tenure

• Annual all-agency trip

Work Environment Requirements:

• Remote-first role; ability to work from home with reliable internet access.

• Operate a laptop and other office productivity tools, remain stationary for extended periods, and communicate effectively in virtual meetings.

• Reasonable accommodations available for qualified individuals with disabilities.