Director Of Communications

Description:

Reporting to the Chief Executive Officer (CEO), the Director of Communications plays a pivotal leadership role in advancing Wellspring Alberta’s mission to ensure that no one has to face cancer alone.

This position is responsible for shaping and amplifying the organization’s voice and visibility across the province, ensuring that Wellspring’s programs, impact, and needs are clearly understood by members, donors, partners, and the broader public.

Through strategic storytelling, media engagement, brand stewardship, and digital innovation, the Director of Communications helps build strong emotional and intellectual connections with stakeholders. These connections are critical for member engagement, community outreach, donor growth, healthcare partnerships, and long-term sustainability.

As Wellspring Alberta grows—especially with the expansion of in-person services across Alberta, this role will ensure cohesive, compelling messaging that resonates deeply with diverse communities and inspires ongoing support.

This position will work closely with all members of the Leadership team and will be expected to take direction from the Chief Development Officer (CDO) on all matters related to fund development.

This is a full-time position, based in Calgary or Edmonton. Occasional travel to communities across Alberta is required. Occasional evening and weekend work may also be required.

Key Responsibilities

Strategic Communications & Brand Management
 

• Develop and implement an integrated strategic communications plan to advance Wellspring Alberta’s brand, raise public awareness, and support member and donor engagement.
• Ensure brand consistency across all internal and external communications.
• Monitor public perception and manage issues and opportunities affecting the organization’s reputation in partnership with the CEO.
• Serve as a strategic advisor to internal teams and leadership on communication initiatives.
   

Content Development & Media Relations
 

• Lead the creation of compelling content including newsletters, annual reports, program materials, impact stories, press releases, and promotional collateral.
• Oversee and manage the development and execution of social media and digital marketing strategies.
• Actively cultivate relationships with media outlets and key influencers to secure positive media coverage and public engagement.
• Prepare media materials, speaking notes, and presentations for public and media-facing events.
   

Digital & Website Management
 

• Oversee Wellspring Alberta’s website content, structure, and user experience to ensure relevance, accessibility, and engagement.
• Ensure digital platforms are effectively integrated into broader communications and fundraising strategies.
   

Storytelling & Community Engagement
 

• Oversee and manage the identification, development and sharing of member stories and impact testimonials that reflect the organization’s mission and deepen connection with supporters.
• Support community outreach and stakeholder communications, particularly in regions expanding in-person service delivery.
   

Fundraising & Development Support
 

• Partner closely with the development team to craft donor communications, campaign messaging, cases for support, and event promotion materials.
• Support signature events and campaigns with clear, inspiring communications that drive engagement and philanthropy.
   

Team & Vendor Management
 

• Lead and mentor communications staff or contractors, as applicable.
• Manage relationships with external vendors and consultants to optimize communications outcomes and budget.
   

Qualifications

Education
 

• Bachelor’s degree in communications, public relations, marketing, or a related field; advanced degree an asset
   

Experience
 

• Minimum of 5 years of progressive experience in a senior communications role, preferably in the nonprofit or health-related sector
• Experience with media relations, crisis communication, and digital content strategy