Digital Marketing Specialist

Description:

Calgary Municipal Land Corporation (CMLC) is a master planner, a developer, and a project manager.
We build parks and pathways as carefully and earnestly as we build relationships with developers,
community partners, residents and so many others. We are a sales and marketing force, a strategic land
planner and a passionate community-builder. We curate public art and neighbourhood programming.
We liaise, consult, cooperate, and engage. We listen. We learn. We lead. We are placemakers.

 

Key Accountabilities / Deliverables:

• Traditional and digital campaign coordination
• Execution of digital content strategy for three brands across 10 social platforms including

social planning, collaborative creative concepting, content creation and execution–

• Creation and execution of paid digital campaigns
• Creative and technical writing – social, newsletter, blogs, web, etc.
• Management of digital content calendar
• Supplier relations
• Digital platform management
• Electronic newsletter production and distribution
• Community event programming promotional support
• Coordination of marketing plans
• Research digital trends and insights
• Digital data collection and analytics
• CRM and database management
• Accounting and administrative duties, as required

Critical Competencies

• Adaptability/Flexibility
• Organizational Savvy
• Project Management

Key Functional Skills

• Creative / Flexible
• Effective communicator
• Problem Solver / Results-driven
• Digital Marketing Aptitude
• Detail-oriented
• Excellent time management skills and the ability to balance multiple deliverables and meet

deadlines

Desired Education

• Post-secondary education in related field